Mobile Web Site Bounce Rate Case Study | HTML5 J query Mobile

Your website’s bounce rate, which is a number or percentage that represents how many people are exiting your site once they visit the main page rather than continuing deeper into your site, affects the amount of leads your company will get. When your bounce rate is high, and high is usually considered anything over 50% by industry professionals, that means people are leaving your site rather quickly after visiting it. So a high bounce rate results in a low conversion rate, and a low conversion rate means you are getting fewer leads than you should be.

 So if your bounce rate is high and your conversion rate is low, how can you fix this? Well we here at Anchor Mobile have found a startlingly powerful, yet simple, solution to this problem. The power of this solution lies in how consumers are now mobile and your company is not. If you’re not mobile, your site is not reaching near the effectiveness it could be.

With today’s new “thumb friendly” technology becoming increasingly widespread in everyday life, going mobile with your website is moving from something that was once something considered supplementary to your business, to something that is now a MUST have for your business. Customers are relying less and less on their home, personal, and work computers to initiate searches and, instead, are using their mobile devices, such as tablets and smart phones, to search for what it is they’re looking for.

AnchorMobile’s CEO and thought leader TJ Kirgin, recognized this trend in the marketing industry and decided to conduct analytics on a certain website and see how installing an HTML5 web app for one’s site can affect the site’s bounce rate. The results were nothing short of stunning with the bounce rate of the particular site dropping well below 50% after the HTML5 app installation. Anchor Mobile’s resulting case study titled “Mobile Web App Bounce Rate Case Study”, is designed to show you how simply installing an HTML5 JQuery Mobile web app for your site can significantly change the way customers view your company online, while also increasing your site’s traffic, the number of leads you are gathering, and ultimately the number of customers coming through your door which contributes to your company’s revenue.