Mobile Marketing on the Rise

A recent report shows that Mobile Marketing is increasingly being adopted by small business. It is for this reason that our company is experiencing incredible growth as marketing companies and consultants are seeking to quickly become Mobile Marketing Experts. They want to provide strategy, software and campaign support to the small businesses that rely on them for marketing and advertising guidance.

There are many ways a small business can increase traffic and sales using the mobile channel. These include SMS Marketing, QR Codes, Mobile Web Sites, Mobile Coupons, Apps and more. Each one brings it’s own unique benefits and challenges but together they create a mobile strategy that if tied to Social Media strategy is a very, very lucrative endevour.

“SMS Mobile Marketing” began trending in only February 2007 and has has seen a sharp increase in demand since then!

Saying that SMS is the workhorse of mobile marketing, a title from a recent blog post, is entirely true.  At the core of every small business mobile strategy should be SMS.  A mobile strategy without text message marketing is like a social media campaign without a “LIKE” or “FOLLOW” button – Pretty useless!

Consumer mobile coupon use is also on the rise.  People WANT to use their phones as coupons.  People WANT to scan QR CODES and see ‘what’s on the other side”, and those same people EXPECT your website to be mobile friendly when they visit it on their smartphone. For these reasons, it is no surprise that Mobile Couponing and Developing Mobile Web Sites are on the top of the “to-do” list at most small businesses. People love convenience and most smartphone users would prefer coupons and offers at their fingertips, on a device that is constantly on their persons, rather than in a binder or an envelope that commonly gets forgotten on the kitchen counter.

Today, the buyer has the power.

It is the power of selective consumption and the power of data driven decision.  This power comes through the convergence of Social Media, Search Engines and Mobile Technology.  Small businesses need to get found and convert mobile customers.  Once they are customers, good customer service will make them “fans” of the business.  You know, that old 80/20 rule, where 80% of your business comes from 20% of your customers.  Those customers in the 20% are your “fans”.  They are the ones that will like you on Facebook, follow you on Twitter or subscribe to your SMS Keyword by texting it to a short code. These fans are loyalist and they love to be rewarded for their loyalty. And along with loyalty, they also offer word-of-mouth references to others who are looking for services or products like the ones your company offers. Once you prove yourself to one customer, you’re opening the door for them to pass your name along to their friends and family. How many times have you found an app you really like and when you hear someone else mention needing something like it, you give your personal testimony about the app and then they download it for themselves?

Not only do you want to GET followers, likes and fans, but you want to GIVE them something as well. Having mobile rewards programs, mobile coupons, SMS vouchers for FREE gifts, and other CRMs are all great ways to keep your top customers engaged and in love with your marketing.

So by opening your company up to Mobile Marketing, you are able to draw in more customers, who then use your products and services, spread the positive feedback and attract more customers. You’re giving customers what they want – easy access to your companies website, rewards and convenience at their fingertips! What are you waiting for? Join the movement and get started with mobile marketing today!