Mobile Marketing for Small Business

It seems a lot of small business owners are afraid to launch a mobile marketing campaign for a number of reasons. First, they don’t understand it and they don’t feel they could launch and run it successfully, or second, they feel like mobile marketing is for larger companies that have more money and more resources. They also fear that the campaign will not give them the ROI they desire. If you’re a small business owner and you believe any of these things STOP! Take everything you’ve ever thought or assumed about mobile marketing and throw it out right now! We’re going to show you how cheap and easy mobile marketing can be for your small business, and more importantly, how it can greatly affect your bottom line.

For small business owners, you are more likely to connect with your customers rather than amass fans and followers. This is because small business owners have a smaller customer base than the big corporations, but this is a good thing because small business owners are more able to actively engage with their customers. This is where mobile comes in.

Mobile marketing is, simply put, marketing on or with a mobile device such as a smartphone or tablet. Considering a majority of the U.S. population owns smartphones, this is a no-brainer for any business that wants to grow their customer base. Small business owners can more directly connect with their customers through mobile marketing than through any other form of advertising. Why are we saying this? Because when you mobile market, you are marketing directly into the hands of your customers and potential clientele. It’s already known that people who have smartphones are constantly looking at them, playing with them, and checking them multiple times within an hour and even more times across a day. That means you are guaranteed to reach them! In fact, the open rate of text messages is literally 99%, and 90% of text messages read within 3 minutes of their arrival! So not only are people reading your messages, they are reading them promptly.

So we already know mobile marketing is effective and a great way to personally advertise to your client base, but how much is this going to cost? To be honest, you can operate a mobile marketing campaign on a shoestring budget. Of course, it will depend on what kind of features you want incorporated into your mobile marketing campaign, but a simple SMS campaign would literally be pennies per text. Considering how dirt cheap this can be, imagine the type of returns you would get! We have had several small businesses do work with us and they have all been happy with their results. Of course, we would tailor each campaign to each client’s wants and needs, but they have all been happy with their results as well as their ROI.

Now probably the best thing about mobile marketing, besides the fact that it’s cost efficient, is that it is easy!We would provide you with all the platforms and tools you need to make launching your mobile marketing campaign as smooth and seamless as possible. We would of course be doing most of the work, but there would be transparency and constant interaction between us and your company to ensure the final products and results are what you desire.

If you remember anything from this, remember that mobile marketing is NOT something to sweat. It is cheap, easy, and efficient! Any current expert in the industry will tell you that mobile marketing is THE way to market to customers, especially if you’re a small business. Tons of money and resources are NOT required to successfully launch a mobile marketing campaign. Also, not only is mobile marketing already a successful way to market, but the industry and market are growing. That means mobile marketing is not going away! So if you’re a small business and you haven’t incorporated mobile into your marketing strategy yet, you are going to lose to the competition! Why? Because a majority of your competitors have probably already jumped on the mobile marketing train. If you don’t hop on today, you WILL be left behind!