SMS Marketing Statistics 2013
They’ve always said, “Numbers never lie.” Here at Anchor, we strongly believe in this concept along with the fact that metrics are the best measurement to prove that ANYTHING works. Luckily, we’ve been able to come across a ton of information directly related to the success of mobile marketing and SMS marketing, and we’d like […]
Mobile Marketers Still Not TCPA Compliant As Deadline Draws Near
With the new Telephone and Consumer Protection Act (TCPA) guidelines going into effect starting October 16th, 2013, several mobile marketers and SMS marketers are still not TCPA compliant. If you are not TCPA compliant by October 16th, you could be facing fines upwards of $1500 per unsolicited text. This means if you have not implemented an auditable consent […]
The New iOS 7 Update | What It Means For Mobile Marketers
Here we go again. Apple has launched yet another new update for the iPhone, iPad, and iPod touch. Any time Apple releases a new operating system (OS), updates are free and are available to download wirelessly on all iDevices the moment they’re released. The new iOS 7 update is the biggest change yet released for Apple’s operating […]
