Mobile Marketing Trends 2014
It’s no secret that the mobile revolution is charging head first into the future, and with over 6.8 billion mobile phones being used globally, it is time to start considering your mobile marketing strategy. Here are some mobile marketing trends of 2014 that are sure to have you calling in the marketing team to switch gears towards […]
Showrooming | What Is It And How Is It Affecting Holiday Shopping?
Showrooming is the practice of examining products in a store, then leaving the store to purchase the product online at a cheaper price. Basically what happens is shoppers go into a store, take a look at a product they are interested in, then leave the store to go browse websites such as Amazon and purchase the […]
New TCPA Amendment Raises Questions For Opt-In Rules | Petition Filed With FCC
Very few people outside of the mobile marketing and SMS marketing industry are aware of the fact that the FCC just recently passed an amendment to the Telephone and Consumer Protection Act (TCPA). It is now required that companies acquire “prior written consent” from consumers to be allowed to market on their mobile devices. This […]
