Mobile Marketing Expert or Mobile Marketing Ninja

Expert is defined as having authoritative knowledge or skill in a particular area.  Ninja is loosely defined as a skilled warrior, simply the best of the best.  It is said that bullets dodge ninjas and that in an average living room there are 1,242 objects ninjas could use to kill you, including the room itself. […]

Text Message Regulation | Carrier Compliance & TCPA Laws Regarding SMS

In light of the recent string of lawsuits surfacing as a result of the Telephone Consumer Protection Act (TCPA), shockwaves have been sent throughout the mobile marketing industry. Companies such as 20th Century Fox, Selling Source, Jiffy Lube, and most notably Papa John’s, have gotten in trouble with the law because of unsolicited SMS text […]

How To Use Mobile Marketing Effectively In Your Inbound Strategy

In the old days of Mad Men Marketing and three Martini lunches, Television, the first screen, was king and it still remains a very powerful method of marketing today. Then Al Gore invented the internet (Lol JK) and a major shift began, the second screen was born. Just like that a new era of marketing […]