Mobile Marketing Subscriptions Pass 6 BILLION
Startling news has risen from the results of a mobile advertising report recently conducted by the CMO Council. Apparently, only 16% of marketers have instituted a mobile marketing strategy despite the fact that over 6 BILLION mobile subscriptions have been reported. That means that 86% of all marketing companies are failing to take advantage of over 6 billion subscriptions made by […]
White Castle Takes Advantage of Mobile Marketing | Another Success Story
White Castle has become another example in a long line of success stories involving companies who have implemented mobile marketing. Recently, they integrated a mobile campaign into their marketing strategy and have seen the robust returns mobile marketing can bring. They launched their SMS campaign using a Text2Crave service which, whenever customers are near or […]
Study Shows Overwhelming Use of Mobile Marketing
A recent study conducted by The Association of National Advertisers (ANA) and MediaVest has revealed that an overwhelming 96% of marketers are currently using, or are planning to integrate mobile marketing into their marketing strategy. On top of this, 85% said they planned on increasing their mobile budgets in the near future. If it hasn’t been made apparent to […]
