The How Tos of Mobile Keyword Research in 2013
Starting out in the communications industry can be kind of bizarre. It’s fast paced, exciting, crazy and a whirl wind industry. As the old saying goes “you learn something new every day” can definitely be applied here. The way people, companies, even the web communicate is very diverse and complex. No two people can communicate […]
JCPenney Leverages SMS Marketing In Its Favor
Recently, the department store chain JCPenney was able to use SMS marketing to its advantage and saw the great rewards and dividends it can bring. Their campaign, which started on February 7th, focused on reminding consumers of their pledge to consistently offer low prices. It was a part of a larger, multichannel marketing effort that […]
Mobile Marketing Winners of Super Bowl XLVII
Every year when the Super Bowl comes around in early February, you are watching for one of two reasons. One, you’re a football fan and you’re looking forward to the biggest game of the year, or two, you are watching for the commercials. The $4 million commericials to be more specific. With such an expensive […]
