Have Push Notifications Crossed The Line?
Ideally, push notifications are a way for marketers to reach their consumers and customers with pertinent, well-timed messages. However, recently it seems as if push notifications are starting to wear out their welcome due to a number of issues concerning them. For one, they can become annoying or burdensome over time due to their ability […]
SMS Gateway Providers | A How-To Guide On How To Choose One
If you’re new to the mobile marketing landscape, choosing an SMS gateway provider can be tricky. Luckily, we’re here to help you out! For starters, an SMS service provider is a business entity which provides SMS messaging services, yet is not a mobile network operator. Your SMS service would act as the middleman between network operators and […]
Email Marketing for Grandparents | The Elusive Demographic
Email marketers have, for awhile now, virtually ignored grandparents and the elderly. Why? Based on the simple theory that older people do not know how to operate modern technology that well, it would be hard to target them via email marketing. Seniors are often overlooked because marketers assume that they are too rooted in their […]
