Mobile In-Game Advertising Takes Off
Most people see the average gamer as someone who is in college, male, and has all the latest consoles and gadgets. However, upon further review, this is actually a false perception. In actuality, according to the Entertainment Software Association, the average gamer (68% male, 47% female) is 30 years old, has a college degree, and […]
Local and Mobile Marketing Spending Continues to Increase
Everyone already knows that marketing has gone digital and it is never coming back. However, a lot of people are unaware that marketing is also starting to go local. A recent study conducted by BIA/Kelsey, an advertisement consultation firm, has discovered that spending on both local and mobile marketing is set to increase from $132.5 […]
Why Mobile Marketing’s Future is in Responsive Web Design
The face of marketing is changing, and along with that, the face of retail and mobile marketing is also changing. With today’s newer, faster, and more efficient technology starting to be understood by the general populace, people are starting to use different methods to satisfy their consumerist needs. To put this into perspective, let’s size […]
