Mobile Apps vs. Mobile Websites | Infographic
When you finally decide that you want to start establishing an online presence for your company or agency, you are going to be faced with a decision. Do you want to focus on building a downloadable mobile application, or do you want to focus on building a mobile website? On the surface, they can appear […]
Is SMS Marketing Too Invasive?
Mobile and SMS marketing have been around for awhile now, so obviously marketers have been learning how to implement them more efficiently into their overall marketing campaign. However, it still seems to be unclear whether SMS marketing is too invasive, or not invasive enough. Looking at companies who have enacted SMS campaigns, it is apparent […]
Political SMS Marketing
When thinking of SMS marketing, using it for politics isn’t necessarily the first thing that jumps into your mind. However, with the recent explosion of cell phone and smartphone use over the past 6-7 years, SMS marketing for politics has become imperative to any political campaign. In fact, President Obama leveraged SMS in his favor […]
