Mobile Marketing Jobs to Increase 1 Million by 2015

The future of mobile marketing looks brighter than ever after the Mobile Marketing Association recently conducted a study which predicts that the mobile market will add over $400 billion in incremental output as well as close to 1 million new jobs by the year 2015. The study was not just meant to encourage spending on […]

Hebrew National Uses Mobile Marketing To Drive Brand Awareness

Brand awareness is one of the most important things to keep in mind as a marketer. If people know and recognize your brand, especially if it’s instantaneously without effort like with the McDonald’s “M”, Nike’s “swoosh” symbol, or Apple’s “apple”, your success is virtually guaranteed. However, for smaller companies who do not have the big […]

What’s NEW In Mobile Marketing?

By now, mobile marketing has become an established concept in the marketing field. Considering the first cell phone came out in 1973, and the first smartphone came out in 1992, there has been considerable time for marketers to figure out how to market on them effectively. However, as with anything else in today’s world, mobile […]