SMS Marketing Statistics 2012

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In today’s world, anywhere from 95-98% of text messages received are opened and read within minutes of receipt. Because of this, SMS marketing is growing quickly as a means of delivering marketing messages to clients and customers. This kind of marketing can be a great benefit to any kind of company. However you use text message marketing to reach your audience, you’re sure to get attention. Still not so sure? Take a peek at these SMS Marketing Statistics 2012 and see just how powerful SMS marketing can be.

For starters: With Four billion mobile phones out there, 86% of mobile users said that they receive or send at least one text message per week, though often it is much more. Last year alone, 7.8 trillion SMS messages were sent. It is estimated that SMS traffic will reach, if not surpass, 9.6 trillion messages by the end of this year,

25% of all of those four billion registered phones are smart phones and of those consumers using mobile phones, 30% of households said that they no longer even had a landline in their homes. Over one third of mobile phone users said that they actually prefer text messaging as a means of communication over a phone call on that same mobile device. 44% of people said that they are apt to check their phones an average of at least 10 times a day.

95% of all mobile users (both smartphone and non-smartphone users) have been connected to by brands that are using SMS marketing to reach their customers. Regarding ad awareness, the average mobile based campaign utilizing SMS marketing significantly outpaces online ads. One third of consumers say they interact with a brand via text message on a regular basis. They do this by opting in to regular messages with promotions and incentives on the brand’s website, scanning QR codes, or texting in keywords to a mobile short code.

Of the 250 million mobile users in the United States, about one fourth use their phones to access the internet for browsing, searches, shopping, games, and more. 9/10 mobile searches lead to action, and half of these searches eventually lead to a purchase. With 50% of local searches being performed on mobile devices, it’s pretty clear that mobile isn’t going anywhere. Why not use it to your advertising advantage?

Speaking of advantages, here are some that SMS marketing offers:
In all the emails received each day, so many are spam: upwards of 30%! Users have found their way around this with spam filters, and are less likely to open an email they find unfamiliar because of this. In SMS marketing, though, only about 10% of daily received messages are considered spam. Because of this, users aren’t as prone to brush them off without first reading through them. This reading through often leads to further action. For some facts: Only about 6% of marketing emails are opened and responded to, while SMS Marketing campaigns have a much higher response rate-45% to be specific.

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With all the marketing images consumers see daily, marketers constantly have to create new, engaging imagery and campaigns all the time. The fact that SMS messages are direct to the customer is definitely a big plus- even if someone is on the go, they’re very likely to check their text messages and see what you have to say. Another perk is that there is so much less need to compete with other media in this form, because it is a fairly new way of marketing products and ideas to clients.

With all of these statistics in your favor, it’s not hard to see why SMS marketing is a great tool to add to your marketing repertoire!

Mobile Marketing Statistics 2012

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mobile-marketing-stats-2012

Gone are the days of traditional marketing techniques as the only means of attracting clients and customers. Sure, traditional marketing still definitely has its place in the world, but marketing companies have seen huge growth in marketing by way of mobile marketing. Not so sure? Come check out our Mobile Marketing Statistics 2012 and see for yourself. Even if you’re not quite ready to take the jump into mobile marketing, these stats are sure to help you see just how big mobile marketing has gotten, and the fact that it’s not going anywhere but up.

According to Hubspot, almost half of all U.S. businesses (more specifically 45%) are using some form of mobile marketing. Of all marketing agencies out there, about 47% of them plan to step up their mobile game in 2013. The most common forms of mobile marketing are as follows: Mobile websites come in first at 70%, Mobile Applications come in second at 55%, and QR Codes come in a close third with 49%. Mobile marketing is expected to account for roughly 25% of overall E-commerce revenues by the end of 2017. By the year 2016, mobile marketing advertising revenue worldwide is expected to expand by over 3.5 times it’s current size.

So how does it work?
For starters, you’ve gotta have that little gadget that everyone is so attached to–that no one can leave home without : their cell phone. Of the four billion cell phones out there (yes, you read that right, four billion), over a quarter of these are smartphones. Of those one billion smartphones, roughly 75% of those are either iPhones or Android powered phones. Over 75% of those total phones have text messaging (sms messaging) enabled.

Think about that for a minute: over 3 billion people can send and receive SMS messages at any time, day or night. What that means for you: the marketing messages you’re trying to get out there could be sent to almost half the world in mere seconds. Another perk of SMS marketing is that those messages are going directly to your clients and customers instead of possibly being filtered off into a spam folder, tossed out, or ignored like some traditional advertising outlets can be.

So with four billion mobile phones out there, what are their owners doing with them? Aside from just talking on them, many cell phone users are browsing the web, checking email, and using apps and mobile codes to help them shop.

Mobile web usage is up almost 70% from where it was in 2010. In the United States, about 8% of all web traffic comes from mobile users, up from 4.7%. Specifically, 14.6% of that mobile internet traffic is from smartphones, and 5.6% is from other mobile devices, such as tablets. Worldwide, mobile web traffic is up to 10%, over 160% more than where it was in 2010.

Of all local searches performed today, about half are done via mobile. Customers also shop around using their phone–either by a search, or by a native application. They’re checking online reviews and doing price checks while in store. One in five smartphone users said they would scan product barcodes, one in eight uses an application to do price comparisons. 29% of mobile users said they would scan a mobile tag, text in a keyword, or scan a QR code to receive coupons or discounts from a company.

Speaking of QR codes: 50% of smartphone users said that they have scanned a QR code. 80% of Americans can identify a QR code when they see one. QR code scans are up to almost 20%, up from under 14% (where they were at in April of 2011) in the United States alone.

Any company can benefit from mobile marketing, and these stats definitely go to show that mobile is here to stay. Hopefully they showed you that you should consider adding mobile marketing to your marketing plans today!