SMS mobile marketing is, simply put, a wunderkind; not just because of its ability to quickly and efficiently reach customers in real time, but it can be used for so many different types of businesses, hotels and spas included. A lot of mobile marketing is not taken advantage of simply because businesses do not think it can help them much, or they don’t know how to use it. This a big problem, because if your business is not integrating SMS mobile marketing into its marketing strategy, you are losing to anyone else who IS using it. Don’t be one of those businesses; let us help you!

SMS mobile marketing is already being integrated into many hotels’ and spa’s marketing strategies, and it is working for them. It improves customer service, encourages customer loyalty, and promotes bookings of rooms, restaurants, and spa treatments. It helps maintain a long and lasting relationship with your customers, and increases the likelihood that they will return to your business. Something as simple as automatically sending a “Thank You” message to each customer that visits your hotel or spa goes a long way in building relationships with your customers. This also builds customer loyalty and could lead to more customers coming into your business based simply off of good word-of-mouth reviews given by previous customers. You can also send messages offering discounts, special offers, or encourage future bookings from that same customer by maintaining a relationship through text messaging. Using SMS marketing to communicate with customers not only increases the amount of contact you have with your customers, which leads to more revenue, but your contact becomes much more personal to the customer, since they are communicating with you through their mobile phones as opposed to them seeing your marketing through more traditional marketing channels (television, radio, billboards, newspaper ads, etc.) People have been bombarded with traditional marketing so much that they have become immune to it. They are NOT, however, immune to text message marketing. Take advantage of this!

Of course, the best part about all of this is that SMS mobile marketing is CHEAP! You are spending pennies per text as opposed to the thousands, tens of thousands, or even hundreds of thousands you would be spending on traditional marketing. Plus, it’s way more effective! There is NO other marketing method you can use that will get your message directly sent to your customers hands. Plus, statistics and surveys show that people open up and respond to text messages quicker than any other medium! (Within 4 minutes to be exact.) This is perfect for hotels and spas to use because that is exactly what you are trying to create. A personal relationship with the customer that isn’t invasive, doesn’t annoy them, and doesn’t feel spammy. You can also add to the relationship by sending them messages for their birthdays (you could include a discount for this one) or holiday wishes (discounts would work with this too.) The possibilities are endless! So what are you waiting for?!?! Get started on integrating SMS mobile marketing into your hotel or spa’s marketing strategy today and reap the rewards!