Study Shows Overwhelming Use of Mobile Marketing

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A recent study conducted by The Association of National Advertisers (ANA) and MediaVest has revealed that an overwhelming 96% of marketers are currently using, or are planning to integrate mobile marketing into their marketing strategy. On top of this, 85% said they planned on increasing their mobile budgets in the near future. If it hasn’t been made apparent to you yet, it should be obvious now, mobile marketing is not just the future of marketing, it is the here and the now! ANA President and Chief Executive Bob Liodice specifically stated, “Mobile is a huge opportunity for marketers. [It’s] territory that has yet to be fully tapped.”

Of the marketers surveyed, 83% reported that brand building was the main objective for their mobile campaigns, 78% stated that creating brand awareness was also a key objective, and 74% said they intended to create customer loyalty and retention. The three biggest draws of mobile marketing for marketers was its ability to reach unique audiences (85%), its ability to deliver content on-the-go (80%), and its ability to create location awareness (78%) both for the mobile users as well as the marketer. The top two uses for mobile marketing was the use of website ads, which comprised 84% of those surveyed, and search, which made up 78% of those surveyed.

Considering that 91% ogoogle-research-shows-how-people-use-smartphones-to-help-them-buy-stuff_2f all adults in the U.S. now own smartphones, it is no surprise that marketers are seeing the vast possibilities that mobile marketing has to offer and want to take
advantage of this. MediaVest CEO Brian Terkelson stated, “There is no doubt that Mobile is a powerful vehicle for creating deep experiences with consumers. It has transcended beyond a connection and convergence device. Mobile is not just changing consumer behavior; it is impacting business through customer service, e-commerce, awareness and more. The potential is huge!” Terkelson also noted that, “At MediaVest, we are investing in new partnerships and technologies to help us continue to add value to our clients in the mobile space because marketers will clearly be using it as a vital part of their planning in 2013.”

The fact is, you know people are using and interacting with smartphones. So what are you waiting for? You can already tell by this article that the competition has recognized the need for mobile marketing and is now clearly taking advantage of it, you should be too! If you don’t you will find yourself scratching and clawing to get back into the game. That is, if you even survive. Too many companies have fallen by the wayside because they lacked a mobile marketing campaign, don’t let your company be one of them! Jump on the mobile marketing bandwagon today and see what it can do for your brand, customer loyalty and retention, and most importantly, your ROI!

Mobile Marketing Predictions for 2013 “Here Comes the BOOM!”

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Have you ever taken a quiz or a survey of any sort and they ask you a question pertaining to your “theme” song? For example, “If you were to pick any song and label it your theme song, which song would you choose?” I couldn’t even begin to tell you how many times I have been asked this question in the communications field. People like to know about you and believe it or not, your favorite song or “theme” song says more about you than you think.

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For Mobile Web and Mobile media though, I believe if they were to pick a theme song they would choose a song by P.O.D. Many of you probably already know which song I’m talking about too. It goes a little like this… “Here comes the Boom! Ready or not, how you like me now?” Yes, Boom! by P.O.D. would be their theme song.

Yahoo! News recently released content titled “5 Predictions for Mobile Tech in 2013.” The first paragraph of this article states, “if denial isn’t just a river in Egypt, then mobile isn’t just a city in Alabama. And if 2012 proved one thing, it’s that there’s no denying mobile is the present and future of technology.” The article goes on to explain it’s five predictions, about brand wars (Apple vs. Samsung), “wearable” tech, flexibility, future of cameras, and “e-wallets.”

Here are a few predictions for the coming year:

-More than half of emails will be opened through a mobile device.

-Worldwide email accounts are expected to rise form 3.1 billion to 3.6 billion in just two years.

-Mobile devices will become the most common web access tool, passing up PC’s.

-80% of retailers will invest in mobile commerce.

-Every 2 seconds a sale on eBay comes from a mobile phone.

-Consumers will by over 230 million tablets, of those users 71% will be iPad users.

-Twitter will boost to over one billion registered users. 53% access through a mobile device.

-42.8% of marketing executives plan on increasing their mobile marketing spending budget in 2013

-31% of all mobile users have activated Foursquare and use it regularly.

-51% of Google+ unique views come from a mobile device.

-In 2011 there were a total of $241 billion mobile transactions, that number is expected to double by 2015.

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Random Mobile Facts:

-Out of the six billion people in the world, 4.8 own a form of mobile device, while only 4.2 own a toothbrush. Really people?

-We interact on our mobile device 40-80 times a day on average.

-The United States has the greatest number of active iOS and Andriod devices (181 million) while China is second (167 million) and Great Britain is third with (35 million).

-China has the fastest growing mobile smartphone market. Grossing over 293% from 2011 to 2012.

-Mobile web access will overtake PC and continue their dominance.

Many have stated that 2009 to 2012 was ruled by the Social Media world, and now 2013 to 2015 will be known as the Mobile world. The rate at which the mobile industry is growing is outstanding, it’s almost at the point where it’s unheard of. The total amount of Internet traffic from mobile devices is around 10% right now, where in 2009 it was a measly 1%. Meaning mobile devices are popular and people are using and responding well with using a smartphone along with other devices that have access to web-based content.

With the rising mobile web usage the total number of Internet user’s globally will grow from 2 billion in 2010 to roughly 2.7 billion in 2015. An estimated 40% of the worlds population will then have access to the Internet’s vast amount of resources.

With the predictions provided how can we deny Mobile web it’s opportunity.

Go Mobile or Die, 8 Reasons Why It Should Be In Your Marketing Plan

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How many of you have a Facebook or Twitter account? How many of you access that account from a device other than a PC? If you do, are you using your smartphone or tablet? If so, you are considered “part of the norm.” Over two thirds of facebook and twitter traffic already comes from mobile devices. Most of you are probably reading this blog post from a mobile device.

We’ve officially entered a world where having a PC is no longer part of the norm. We can access the web from almost any handheld device and from almost any part of the world. Mobile is no longer a “wanted” support medium, it’s now a necessity. Mobile has became the GO TO medium of today’s world. george_bernard_shaw

With the ever so rising demand of mobile technology, we as humans must adjust to the fundemental shift that comes along with it. We must make and take new innovative approaches to understand and adapt to the new uses. North Social states, “without your brand promotions being accessible from any device (smartphone, tablet, or PC) you’re failing to reach 60-70% of just your social media users.”

If companies don’t adjust and accomodate a mobile strategic plan into their business plan now, then they are failing with the mobile wave opportunity. Consumers who are not happy or do not have a great experience with an accessible and well thoughout mobile site will bail and head straight to your competitor giving them the edge over you. Companies can no longer go without having a mobile plan in place, it’s now essential to succeed.

Have I convinced you mobile is the way to go? Have you realized mobile is here and its here to stay? If not, I understand. Here are 8 more reasons why marketers must add mobile to their strategy in 2013.

1. Accessibility = Intreaction

The average American spends 94 minutes per day using mobile applications versus the 72 minutes of web-based consumption. The number is growing rapidly, while the percentage of web traffic in the United States is 7.96% that number skyrockets in Asia where the web traffic there is at 17.84%. Many have stated it’s only a matter of time before mobile usage surpasses television as the go to access point for media and I mean ALL media. Most consumers access Facebook, Twitter and LinkedIn through a mobile device.

2. Statistics can prove anything – even the truth.

Just like in the business world, where numbers are key. The same goes for the communication world. We thrive off numbers and statistics.

  • There are over 1.2 Billion people accessing the web from their mobiles
  • 1.08 of the world’s 4 billion mobile phones are smartphones
  • 91% of all smartphone users have their phone within arm’s reach 24 hours a day 7 days a week.
  • 60% of Facebook’s 1 billion users access Facebook through a mobile device. These people are twice as active on the social media site than those who do not have mobile access.
  • Facebook has 543 million monthly active users on mobile
  • By 2016 mobile marketing will account for more than 15.2% of global online ad spending.

3. Maturity takes time

Imagine putting together a fundraiser. You just throw your fundraiser out there and nobody shows up. You put the whole thing together but forgot one crucial step. Promoting and awareness. Same thing with brand promotions. You cannot just create a brand and toss it out in to the world and hope people visit. You have to plan and campaign your brand. Promote it and get people aware of what you are all about.

The good thing about this is that the mobile ad market it no longer “immature.” There is such a large inventory out there of the tools companies have access too. They are able to target and connect their messages to their consumers this way. For example, Facebook. This company has gone all in. They put all their eggs in one basket and it has paid off. In 2011 Facebook had a big goose egg on the board in the mobile ad revenue area. Where in 2013 they’re expected to pull in an outstanding $850 million for mobile ads.

4. So, Lo, Mo – Repeat it till you remember it.

Social, Local, Mobile. Remember social is mobile, local is mobile, mobile is social and local. As stated earlier, 60% of Facebook traffic is mobile and growing rapidly. Then we have twitter where most of their user base is mobile. Throw in Foursquare where the location-based service allows users to inform friends where they’re eating, drinking or gathering at right now – this confirms that mobile and social make great partners. Social media has the power to bring people all over the world together.

5. Flow Easily

Have you ever woke up at dawn to go skiing out on the lake, when its the most calm almost and has a glassy like look to it. It’s the best time to go skiing, right? That’s what you want it to be like when you launch a promotion. If it goes smooth and easy most likely it will be successful. You never want to go skiing on memorial day weekend at two in the afternoon. The more waves you hit the more likely you are to fall. Same goes for promotions. The more hoops you have to jump through in order to participate in a brand experience the more likely you are to fail.

So what about QR Codes (aka Quick Response Codes). These are nauseating just like the your fathers flag shirt that he wore in the 70’s. (Every dad is entitled to one ugly shirt though.) Any person in the communication sphere especially brand marketers need a reality check when it comes to QR Codes. It may look good but it’s not inviting to a perspective client whatsoever.

6. Rapid Response, Rapid Reward

I’m like a little kid when it comes to prizes in cereal boxes and Cracker Jacks. I just want to know right away what the special prize is. Smart mobile apps allow you (the business) to collect data from your consumer and turn around and hit your customer with rapid response emails. These emails can include coupons, lines, certificates and more. The way business play the distribute and redeem game has changed, because our consumer behavior has changed. All because of mobile. Statistics show mobile coupons are ten times more likely to be redeemed than traditional coupons.

7. Why is a Smartphone called a Smartphone?

I often find myself asking this question a lot and no it’s not because I’m a blonde. I often wonder how many things get their names. The reason a smartphone is called a smartphone is because it is the “brain” of you as the customer. We use mobile phones for essentially everything. Whether it be entertainment, exercise to even googling ptential purchases. North Social states, “71% of mobile consumer do research on their smartphones after being served a captivating television or mobile ad? … while more than 59% of B2B purchase decision makers and influencers turn to their smartphones to gather intel when purchasing products or services.”

8. There is no failure, only feedback

To be successful you want and need to know how your consumer likes your product. Brands are constantly in communication with their consumers picking their brains to find out exactly what they want and how they can improve their business. To get a large ROI from your consumer you must partake in certain initiatives.

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  • Properly incent them
  • Quick and convient feedback
  • Understand your target
  • Measure customer awareness
  • Learn more about the customer and their specific buying habit

Inorder for a customer to get a discount on a future purchase, ask them to give you instant feedback. I quarantee it will outpreform a traditional survey via email every time.

Have I convinced you now? Good. I hope so. If your a little worried about being jumping into the mobile world, dont worry. It’s always good to be late then never there. Just follow the steps and slowly ease your way in. I promise you, you will be glad you did it.

Mobile Marketing Statistics 2013 That Will Blow Your Mind!!!

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What if someone were to offer you a marketing method which would allow you to advertise directly towards your customers and potential customers instantly, in real time? What if this same method was significantly cheaper than traditional marketing, and guaranteed that you will reach the exact target demographic you want reach? On top of this, you would easily be able to track your results and adjust your marketing campaign accordingly with the click of a button. Sounds good doesn’t it? Well this type of marketing isn’t a pipe dream anymore, it actually exists! It’s called mobile marketing, and anyone in the advertising industry right now will tell you that it’s here to stay.

Due to its vast enormity and sheer size, it is hard for a lot of people to wrap their minds around exactly howbig the mobile market is right now. To put it one way, the mobile market is exponentially bigger now than when you started reading this sentence. Hard to believe? Well so is pretty much everything else about mobile and mobile marketing. If you want to understand and fully take advantage of this extremely powerful new tool in advertising and marketing, you need to approach it with open eyes, open ears, and an open mind. Anyone in the advertising industry right now will tell you that mobile marketing is here to stay! But don’t take their word for it, or even ours. Let us show you just how big and powerful this new instrument in marketing and advertising is.


Mobile Marketing By The Numbers

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–91% of all adults have a cell phone. (Tweet This!)

–271 million adults in the U.S. own some type of a mobile device. (Tweet This!)

–90% of all text messages are read within 3 minutes. (Tweet This!)

–88% of mobile users have used sites to get discounted deals. (Tweet This!)

–70% of all people in the U.S. said they would like to receive offers on their mobile phones. (Tweet This!)

–75% of mobile users use their mobile device for shopping. (Tweet This!)

–95% of mobile users use their devices for local search. (Tweet This!)

–50% of travel or restaurant mobile queries result in a purchase. (Tweet This!)

–9 out of 10 mobile phone searches result in a purchase or visit. (Tweet This!)

–70% of all mobile actions will take place within 1 hour. (Tweet This!)

–$20 billion is spent on mobile advertising every year in the U.S. (Tweet This!)

–$172 billion was spent paying for mobile this year. (Tweet This!)

–300 thousand mobile apps have been developed. (Tweet This!)

–8 trillion text messages will be sent this year. (Tweet This!)

–99% of smartphone owners use their mobile browser at least once a day. (Tweet This!)

–46% of consumers will NOT return to a mobile site that is not working properly. (Tweet This!)

–74% of mobile users use their devices to check their email. (Tweet This!)

–200 million YouTube videos are seen on mobile devices every day. (Tweet This!)

–By 2014, mobile internet usage will overtake desktop internet usage. (Tweet This!)

-On average, it takes 90 minutes for people to respond to an email, but only 90 seconds to respond to a text message. (Tweet This!)

–3 out of every 5 searches are conducted on a mobile device. (Tweet This!)

–86% of mobile internet users use their device while watching TV. (Tweet This!)

–52% of adult mobile phone owners use their devices while in a store to get help with purchasing decisions. (Tweet This!)

-Adults spend more time on mobile media than they do on newspapers and magazines combined. (Tweet This!)

-The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016. (Tweet This!)

Whew! Okay, that’s about a fraction of the numbers we could’ve given you, but alas, there is only so much information we can fit in one blog. But as you can see, mobile marketing is taking over the advertising industry because of its power and its ease. Smartphones have been the rage ever since the first iPhone came out in June of 2007, and people have quickly been learning how to take advantage of all of its uses and capabilities ever since. This is where you come in! Now that you know people are using and interacting with their smartphones, you know that is where they are. The amazing fact about this is that everyone brings their mobile phones everywhere! That means when you integrate mobile marketing into your marketing strategy, you will be reaching people wherever they are! Gone are the days where you would put all your money into traditional advertising and hope people see it. With mobile marketing you know people are seeing it. How can you lose?!?!

Traditional marketing is still here, but it is not what it used to be. Not even close. Make sure you and your company take advantage of this unbelievably powerful and dominating new tool in marketing and watch your revenue grow!

The past is gone…

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Mobile Web Strategy for Small Business

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Let’s play a game of pictionary here. Let’s say you are a local business and you want to produce a mobile site to draw bigger business in. What do you do?

Do you place more ad’s in the local paper? Do you make calls to your local radio station? What about more television commercials? What about a mobile website?

Aha, there’s that light bulb I’ve been waiting to see. Let me tell you how a mobile website can help your small business and help you gain more customers than you could ever imagine.

For starters, small businesses haven’t quite grasp the concept of creating a mobile presence for their business. Many reasons include, the non-realization of consumers changing their purchasing ways, business owners of small companies don’t understand how mobile marketing functions and how those functions work. They also are not aware of the effect of mobile marketing and what it can do for their company.

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Statistics show, out of all the mobile searches, one in three is of local intent. 61% of smartphone users search for local content. 52% of the local searches result in calls made by the customer. While 59% of customers who search on the mobile web for local places, end up visiting the store they searched for.

Just like pictionary, begin with an objective in mind. How are you going to portray your “secret?” For your business, what do you want to do? Do you just want to bring more customers in? Do you want to get involved with your company and the community more? Generate calls to your business? Have a goal in mind, even if its small. Start small and end big.

Next, create a resolution and design it. How are you going to act out this clue? How are you going to make your goal achievable? Lay it out, create a template or design on what you want included on your mobile site. Now remember, it must be clear content, contrasted correctly, simple to read, easy to load, etc. Have keywords listed, so your company will be easy to find. Make sure your address, phone number, email, etc., is easy to access. Remember a happy customer means a happy owner.

Thirdly, in pictionary you want it to be easy to view (read) so the guesser can figure it out quickly. Same thing with designing a mobile website. You want your site to look great on a small hand held device. Code it so content is visible easily, and updated regularly.

Lastly, in three-two-one LAUNCH that thing. Promote your site so the likely increase of customers visiting increases. With good search content and (SEO) your site will be found more and more over time. The more people who visit and see your site the more likely it is to arrive at the top of a search page. As I said in an earlier blog post, reputation is everything.

Many small business owners have taken such help hints like the ones listed above and have already applied them to their mobile marketing strategy. They are finding rather quickly that results are positive. 69% of small business owners are crediting mobile sites for their business growth and believe that number will rise in the next few years.

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But, what goes up must come down. Unfortunately there is a wide gap seen today between small business who do have a mobile site to those who do not. Over 61% of small business currently do not have a mobile strategy made and are missing out on the consumers that are searching for what they may offer on a mobile device.

Owners are realizing that having a mobile-friendly site provides better service to their customer, attracts more customers even more local customers over time, and they gain a competitive advantage over all other competing stores.

There is hope though, I, and hopefully you can see the light at the end of the tunnel. 64% of small business have said that they have spent more money in 2012 than any other year towards a mobile web strategy. That number is expected to rise drastically by 2015.

We’re getting there fellow mobile friends, we’re getting there.

Mobile Web Statistics and Trends 2013 | A Mobile New Years Resolution

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The calendar recently changed from 2012 to 2013 which means you should be too. Did you know out of the four billion mobile phones in the world 1.08 are smartphones? How many times a day do you access the Internet through your mobile device, smartphone or tablet? I bet it’s a lot, right?

Every time you access the world wide web through one of these devices you’re using this thing called a “Mobile Web.” These sites you come across on a daily basis, believe it or not are created specifically for the mobile web. Having a site that is mobile-friendly can do numerous things for your business. Whether you want to connect with customers, build a better brand, increase sales, etc. There are so many great possibilities out there. The downfall though, if a customer has a bad experience with your site you drive them straight to your competitor.

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Many of your customers already have a mobile device, today’s world is so technology advanced that Google states “there will be one mobile device for every person on earth by 2015.” I know what you’re probably thinking, “No way, thats crazy. 2015 is only two years away.” When you think about it though since 2010, mobile searches havequadrupled. This year (2013) its predicted that more people will use their mobile phones rather than a PC to get on-line. Times are changing in the technology world, PC’s are leaving and an array of mobile devices are arriving.

When users do use their PC to access your website they may find this amazing well planned and thought out site. Now, when they go and visit your site from a mobile device, you sure well better believe they are expecting to see an amazing, planned and thought out mobile site. Google’s statistics show 66% of customers really like a brand or company, they visit the mobile site but when they have a bad experience they leave disappointed. 52% say “a bad mobile experience makes (me) less likely to engage with a company.”

Reputation is everything.

From 2009 to 2012 we were living in a “social” world. All these social media sites were popping up all over the place and we just had to join every one so we could be social. Well just as the time changes so does the world we live in. 2012 to 2015 maybe well known as the “mobile” world. Right now at the beginning of 2013 may just be the best time to jump right on in and explore what the mobile web has to offer. Go ahead, I dare you! 

Develop an understanding, get benchmarks, explore, learn. Most users find mobile sites through search engines such as Google and Bing. If they don’t like what they find, they either go back and search somewhere else or they jump ship and abandon the task altogether. The easiest and best practices to have a successful mobile site include: Keep it quick, simplify, localize, visible, and accessible at the least.

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Many people are short on time and are in a hurry to find things. Help them, help you. Make your site super easy and quick to load. “74% of consumers will wait 5 seconds for a web page to lead on their mobile device before abandoning the site”(Eridon). Prioritize contents and features. Keep images small and use bullet points to minimize large text areas. Simplify, simplify, simplify! Say it with me “simplifying is key!” If I’m confused in the first few moments I access a site, I jump ship immediately. Don’t confuse the customer, minimize scrolling, use clear navigation, use minimal links (less than seven is best), and HAVE a search box. Many uses for the mobile web are to find local things and information. Have your store locater on the home page, use maps, directions and GPS for easy access. “One half of all local searches are performed on mobile devices” (Eridon). Make the site visible and easy to read for customers, create contrast, make sure content fits, use different sizes and color to indicate certain things. Lastly, make it accessible. There is nothing more frustrating then being somewhere and you need information fast and you’re stuck waiting to get nothing! Your site should be available and work all across any mobile device and handsets.

Google recently released more statistics quoting “57% of users say they wont recommend a business with a poorly-designed mobile site.” Small business though have taken these practices listed above and applied them to their sites. They are adopting the idea “design for mobile first.” Make sure when consumers type your URL in their browser from their mobile phone your website should recognize and redirect them to your mobile site and not your desktop site.

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In North America alone, mobile share of web traffic has increased from 4.7% to 7.9% from 2010 to 2012, that’s a 69% increase in two years. 86% of mobile Internet users are using their devices while watching TV. The average American spends 2.7 hours a day socializing on a mobile device. 86% of adults own a mobile phone, while only 53% use their phone to access the Internet. Many have stated they use their mobile phones more often for Internet access is because its easier, more convenient and they always have it with them. For when they need go to information fast.

Kind of like social network’s a good mobile site focuses on the user. Probably the most important thing when building a mobile strategy is to listen to the customer, learn from what they have to say (is it good or is it bad), and take their input and advice and iterate it into your mobile web site. You want the customer to be happy, right? Its a long and ongoing process everyday with testing and new optimizations but I’m telling you, it’s worth it.

25 Stats on the Future of Marketing [Infographic]

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Not sure where marketing is headed? Not sure if it’s for you, or if it would work for your company? Check out our infographic below and check out the stats for yourself. Originally posted by Hubspot, we took and compiled recent statistics and made a fancy infographic out of them to bring the information right to you.

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The main categories in these stats are: social media, personal and dynamic content, email marketing, analytics and integration, as well as mobile marketing and apps.

Why all this is important:
Let’s start with social media. Social media is becoming increasingly important in today’s marketing world because so many people use it on a day-to-day basis. Because of this, many more marketers are becoming active in social media. Gone are the days where a company just needs to have a page on a social media website, they actually need to be active on social media and working to engage their audiences. What the stats also show, though, is that marketers and CMOs are looking for one central place where they can do this–instead of having to hop from page to page and outlet to outlet, marketers would love to just have one go-to platform where they can do it all. Also, a need for good social media analytics is on the rise–marketers want to see how their clients are interacting via social outlets and how they can best harness these to work with their customers.

Onto personal and dynamic content, it’s becoming very clear that people want targeted content. They want what’s relevant to them, not a broad based advertisement–they want to see exactly what you can offer them as an individual. Because of this, so many consumers are willing to share personal information such as age and location in order to get more relevant content. Also, though, they don’t want information overload; they want just enough but not too much. Too much advertising is a cause of unsubscribing to or ignoring emails/content. These stats not only show these facts, but also that marketers are looking for a system to help them personalize their communications with customers and to help them to know when to send these communications.

Speaking of emails, let’s get on to email marketing and automation. From the personalization stats, it’s already clear that customization is something marketers need to do. Email marketing has somewhat fought against this, though, as marketers can just draft a base email with a broad advertisement and send it to all of their clientele. What the stats say marketers and advertisers are now looking for is a marketing platform that will help them divide their contact lists of customers into more segmented, customized lists. For example: customers who shop once a month, customers that shop a few times a month, and customers that shop weekly. The system would then help them send different personalized emails to each of these groups. Marketers are also wanting this system to help them send off marketing campaigns on a scheduled basis. Overall these stats show that email marketing today is all about finding what’s valuable to your customers and giving it to them in a way that helps benefit your business.

So if you’ve got content that’s well customized to your clients, how will you know it’s working? That’s where marketing analytics and integration comes in to play. Integration is a key part of marketing success. To be successful and to best create targeted, personalized content, marketers and advertisers need data! That data will help you know where to focus your marketing efforts. After initial data and statistics help target content, user and usage data helps to see how and where your content is working (or not working). Having a system that collects and analyses data will help make sure that your marketing budget is being used efficiently and effectively.

Another must-have for today’s customer is most certainly their mobile phone. In today’s world almost everyone has a phone, and of those that do have phones, a good number of those have smartphones. Many of these mobile users are seeing and interacting with advertisements via their mobile devices. Unfortunately, though, so many websites aren’t mobile friendly. A good customer experience is always a goal that should be kept in mind, especially on mobile. Marketers, though, are also looking for options to simplify the mobile experience. Having a mobile application that allows them to see their data analytics and automation software will help marketers see how their carefully planned out strategies are getting the job done. Having this sort of mobile app would let them stay up-to-date on how many leads are being generated and how many customers are being converted when they’re out and about.

So what exactly are all these stats saying? In order to meet needs, create ideas and personalize them, as well as get these all out to the customer, each of the different parts of marketing need to be brought together. From email marketing, social media, to mobile marketing, each of these has something special to offer, but could likely do it better if marketers were given a platform for each that would help them to know their clients and customize each type of content for them. Each of these can help the other to create an awesome, powerful marketing campaign.

These stats make it clear, though, that mobile marketing isn’t going anywhere but up. Need a little help with your mobile marketing? Give us a yell and let us help you get up and going.

 Click the image below to see the infographic!

25 Stats

Mobile Marketing Statistics 2012

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mobile-marketing-stats-2012

Gone are the days of traditional marketing techniques as the only means of attracting clients and customers. Sure, traditional marketing still definitely has its place in the world, but marketing companies have seen huge growth in marketing by way of mobile marketing. Not so sure? Come check out our Mobile Marketing Statistics 2012 and see for yourself. Even if you’re not quite ready to take the jump into mobile marketing, these stats are sure to help you see just how big mobile marketing has gotten, and the fact that it’s not going anywhere but up.

According to Hubspot, almost half of all U.S. businesses (more specifically 45%) are using some form of mobile marketing. Of all marketing agencies out there, about 47% of them plan to step up their mobile game in 2013. The most common forms of mobile marketing are as follows: Mobile websites come in first at 70%, Mobile Applications come in second at 55%, and QR Codes come in a close third with 49%. Mobile marketing is expected to account for roughly 25% of overall E-commerce revenues by the end of 2017. By the year 2016, mobile marketing advertising revenue worldwide is expected to expand by over 3.5 times it’s current size.

So how does it work?
For starters, you’ve gotta have that little gadget that everyone is so attached to–that no one can leave home without : their cell phone. Of the four billion cell phones out there (yes, you read that right, four billion), over a quarter of these are smartphones. Of those one billion smartphones, roughly 75% of those are either iPhones or Android powered phones. Over 75% of those total phones have text messaging (sms messaging) enabled.

Think about that for a minute: over 3 billion people can send and receive SMS messages at any time, day or night. What that means for you: the marketing messages you’re trying to get out there could be sent to almost half the world in mere seconds. Another perk of SMS marketing is that those messages are going directly to your clients and customers instead of possibly being filtered off into a spam folder, tossed out, or ignored like some traditional advertising outlets can be.

So with four billion mobile phones out there, what are their owners doing with them? Aside from just talking on them, many cell phone users are browsing the web, checking email, and using apps and mobile codes to help them shop.

Mobile web usage is up almost 70% from where it was in 2010. In the United States, about 8% of all web traffic comes from mobile users, up from 4.7%. Specifically, 14.6% of that mobile internet traffic is from smartphones, and 5.6% is from other mobile devices, such as tablets. Worldwide, mobile web traffic is up to 10%, over 160% more than where it was in 2010.

Of all local searches performed today, about half are done via mobile. Customers also shop around using their phone–either by a search, or by a native application. They’re checking online reviews and doing price checks while in store. One in five smartphone users said they would scan product barcodes, one in eight uses an application to do price comparisons. 29% of mobile users said they would scan a mobile tag, text in a keyword, or scan a QR code to receive coupons or discounts from a company.

Speaking of QR codes: 50% of smartphone users said that they have scanned a QR code. 80% of Americans can identify a QR code when they see one. QR code scans are up to almost 20%, up from under 14% (where they were at in April of 2011) in the United States alone.

Any company can benefit from mobile marketing, and these stats definitely go to show that mobile is here to stay. Hopefully they showed you that you should consider adding mobile marketing to your marketing plans today!