Mobile Marketing Expert or Mobile Marketing Ninja

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Expert is defined as having authoritative knowledge or skill in a particular area.  Ninja is loosely defined as a skilled warrior, simply the best of the best.  It is said that bullets dodge ninjas and that in an average living room there are 1,242 objects ninjas could use to kill you, including the room itself.

I digress.  The question is which would you rather be considered; A Mobile Marketing Expert or A Mobile Marketing Ninja?

I prefer the latter but either way, I can help you with this.  The world of mobile is rapidly expanding at a rate almost equal to that of the known universe.  For this reason, the simple change velocity makes things like becoming an expert or ninja seem unattainable.  If you feel this way STOP.  The speed at which technology is evolving is creating niche expertise demand in many sectors, especially mobile!  We are talking about an industry that for all intensive purposes began in the US in 2007.  That means the playing field is pretty level.  At best the guy with more experience than you has 5 years on you.

Every major market in America has room for at least 10 mobile marketing experts.  Smaller markets outside the Nielson top 20 probably have room for 3-5 mobile marketing ninjas and itsy bitsy towns across the USA need at least two mobile marketing experts to create competition.  Kinda like having a Lowes and Home Depot across the street from one another, they create market and feed off each other.

So know you know there is room for you to do this and the best competition is only 5 years ahead of you, now how do you become an expert?

Start by interviewing vendors and asking lots of questions.  SMS providers, SMS aggregators, Mobile Ad Networks, Mobile Site Tools providers etc.  They have a ton of knowledge that they love to share with anyone that will listen and potentially buy from them.  Take notes, it will be like drinking from a fire hose.  You can go back and sift through it later.

Secondly subscribe to, participate in, and read the industry authority blogs and forums.  I recommend Mobile Marketer Daily, MMA Smartbrief, Mobile Marketing Watch and if I am going to recommend a Mobile Marketing Ninja to follow it would be Derek Johnson at the Tatango Blog, the kid knows his stuff and does a great job in sharing his knowledge and positioning himself as a thought leading ninja.

Then set up some Google Alerts for keywords like: “Mobile Marketing” “SMS Marketing” and “Mobile Friendly”.  This way, each day your email inbox is filled with the latest that Google finds regarding these topics.

Finally take Kim Dushanski’s Mobile Marketing Boot Camp course.  This will be several hundred dollars very well spent.  Kim has courses for those who are considering getting into mobile marketing and advanced courses for selling mobile marketing as a service.

Learn from doing.  Get out and find some businesses that need help and don’t know where to start.  Remember, some definitions of expert is merely knowing more about a topic than I. Implement mobile strategies for your customers.  Measure the ROI and the response.  Create mobile marketing case studies to show your new prospects.  Rinse and repeat.

Most importantly be passionate.  Become knowledgeable and proclaim the Gospel of Mobile every where you go.  I use the term Gospel because Gospel means “Good News” and there has never been better news to marketers than the ability to engage their customers one on one 24 hours a day, seven days a week.

If you want to become a ninja, then begin by downloading some of our white papers.  Register for our Wisdom Center and get on the phone with one of our mobile marketing ninja masters today.

What happened to Yeez Mobile SMS?

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Not sure but one thing is clear. Another one bites the dust.

October 18th, 2012 Warrior Forum posts reported that long time White Label SMS provider Yeez Mobile is missing in action.  The web site is down and social media posts have stopped.  Several SMS Resellers posted on the forum that calls and emails were not being returned.

At Anchor we hate to see this happen and will not speculate as to the circumstances or situation.  However we are concerned that many Yeez SMS Resellers are without service and their customers are experiencing a painfull situation regarding mobile marketing and SMS.

We love our industry and don’t want to see it damaged so we are offering ALL YEEZ SMS Resellers and Customers a price match gaurantee on our Shared Short Codes.  Simply call us and let us know you were with Yeez and we will get you back up and running immediately on a stable platform.

Yeez:

When you yawn and sneeze at the same time, leaving you in limbo between both worlds!

If you are in Limbo, give us a call today.

Mobile Marketing Automation & SMS Lead Nurturing

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There is a log of buzz lately amongst enterprise size companies regarding Mobile Marketing Automation and Lead Nurturing as it pertains to Inbound Marketing.

Inbound Marketing is based on the concept that today’s consumer, whether B2B or B2C, has the power to regulate what types of marketing they receive. Both B2B and B2C consumers ought to be assessed with the same principles when it comes to inbound marketing. The power of receiving information is given to them by the technology at their disposal and in their hands. This technology is primarily provided through Google and other search engines, and is amplified by the ease of use and mobility offered by using the technology on smart phones and tablets.

The new consumer paradigm is defined as “Selective Consumption”, meaning that the consumer decides when they want or need a product or service, and then begin searching online for more information. This information is delivered in the form of web pages, articles, press releases, social media and online review platforms. It can also include premium online content like eBooks, case studies, white papers, webinars and videos.

The consumer formulates a list of preferred vendors BEFORE making first contact. Inbound marketing is the process of creating marketing that people love via the offerings of valuable, quality and most importantly FREE content online. The company that can do this on a regular basis floods the Internet with good, useful content and will win the heart of the consumer by reaching them at the exact right moment and with the right product information.

This is the key to selective consumption. Once they have selected you as potential vender, they need multiple EASY ways to contact you or request that you contact them. This is known as Calls to Action and Conversion Tools. Once these tools are implemented, the difficult part of engaging the consumer and getting them to come to your business has already been accomplished.

Mobile Marketing is a spoke in the Inbound Marketing wheel. Consumers typically use the mobile device to conduct online query and research. Since mobile devices have become so integral in the customer’s researching process, it is imperateive that mobile marketing be part of an inbound marketing strategy. This includes but is not limited to mobile friendly sites, mobile web apps, QR codes, SMS calls to action, mobile video and more. This will allow for potential customers to be met with relevant, useful marketing in a primary way in which they are apt to receive it.

What most marketers don’t yet realize however, is that Mobile Marketing can be automated, thus creating the need for Mobile Marketing Automation platforms. The benefits of automating these mobile marketing tools is that instead of flooding potential customers with spam, a relevant message is sent to potential customers based on their previous actions.

Examples of mobile marketing automation and mobile lead nurturing include:

  • SMS Keyword Opt-Ins with SMS Auto-Responders carrying links to premium mobile friendly online content
  • Time Release or Drip SMS campaigns triggered by select SMS keyword actions (just like email lead nurturing)
  • SMS Scheduling (the ability to schedule SMS marketing in advance)
  • SMS platform integration with Social Media (so when you release an SMS it also goes to Twitter and FB)

Mobile Marketing Automation can be achieved through the use of Mobile Marketing Automation platfroms. Like any marketing software as a service, you need to focus on training to create efficiency and deliver measurable results. The software essentially is only as useful and beneficial as the worker’s operating it behind the scenes. Furthermore, you must also focus on Mobile Marketing Association best practices, FCC Guidelines and Carrier regulations.

Mobile Marketing Methods

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If you’re looking to become a Mobile Marketing Reseller, you need to analyze your target market. Once you know who you’re selling to, you’ll have a much easier time deciding which type of mobile marketing method is right for you.

A complete lists of Mobile Marketing Methods can clearly outline which type of marketing strategy is right for you and your company. From location-based marketing to QR Codes to SMS text message blasts, there is sure to be something that fits your niche.

Have a look at all that mobile marketing has to offer so you can take your company to the next level as a reseller!

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(image taken from condoinphilippines.wordpress.com)

SMS Reseller: Terms That You Should Know

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When looking to become a successful SMS Reseller, it is important to know the terms that are associated with the industry.

 

A complete list of?Mobile Marketing Reseller Glossary of Terms?can prove to be a resourceful tool in your rise to the top.

Knowing the “lingo” of SMS Reselling will not only help with your understanding of the service that is being offered to you from your White Label provider, but will also prove to your client’s that you are competent in this industry.

Anchor Mobile Acquires Assets of Recess Mobile

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Anchor Mobile which is a part of Anchor Media Communications and Digital Services has purchased assets of one of it competitors, Recess Mobile. Anchor Mobile has many services they offer to companies such as While Label SMS Platforms, Mobile App Tool, QR Code Generator, AMMP (Auto Mobile Marketing Program), a mobile business card platform (MobiContact), a Carrier Lookup Service for mobile number carrier detection, and many other options.

With cellular phones becoming more and more popular every day and especially smart phones SMS (Short Message Service) is a great way to reach people. SMS is a text message service that ables companies to send out a short text message containing information to mobile phones. It is being used in many ways such as directions to a location, deals or coupons of the day or week, bank account alerts, school closing alerts and so on. SMS allows you to send 160 characters in one message, which is if the message is in standard Latin alphabet. If the language happens to be Chinese it allows you to use 70 symbols.

Recess Mobile was started in 2009 by Vitaliy Levit and his partner. They developed many SMS Communication solutions which includes a White Label SMS Platform, a SMS Reminder Program, and many other programs.

Details of the transaction such as finances amongst other details are not disclosed. Anchor Communications and Recess Mobile are both happy with the deal.

Levit was asked about the buy out and he stated that,”We are just heading in a new direction and are stepping away from the White Label SMS Marketing industry.”

Anchor Mobile is one of the top four White label Mobile Marketing Solutions in the nation. Anchor Mobile started in 2007 going in head first to the mobile marketing business. Since the Anchor has been expanding its business to keep up with the ever growing mobile marketing world.

By tj kirgin

When Anchor’s CEO TJ Kirgin was asked about the purchase of Recess Mobile he said, “The acquisition included many web properties, domain names and data. This acquisition will position us [Anchor Mobile] well to compete moving forward with the remaining competitors.” Anchor Mobile also intends to advance with more investing in the upcoming years.

QR Code Generator with Scan/Click Tracking

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The Anchor Mobile Marketing Reseller Platform now includes QR Code Analytics and url shortener featuring click through count.

By tj kirgin

How to Sell Mobile Friendly Web Sites & Mobile Apps for Profit

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Mobile Marketing Reseller Platform creator TJ Kirgin talks about how to Pitch and Profit from selling mobile friendly Web sites with our Mobile App Reseller Tool.

 

By tj kirgin

White Label SMS Reseller Platform User Interface Upgrade v3.4

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Our new SMS White Label Reseller and Mobile Marketing Reseller UI has been re engineered for a better user experience. We have added new security features and more great Mobile Marketing features and capabilities. Text ROI to 94932 or visit SMS Reseller to learn more. Ask an Anchor Mobile Marketing expert how your Adverting Agency, Marketing Company or Web Design Firm can create new revenue streams using mobile marketing.

 

By tj kirgin