Will Google Glass Replace the Smart Phone?

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How would you feel wearing a device over your eyes that looks like glasses? Subtract the lenses and add a small device over your right eye. This is Google Glass. Experts predict that Google Glass can ultimately be a game-changer along the lines of phones. One that could change the landscape all across the advertising, entertainment, gaming, commerce, and media worlds.

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Google has recently released a video that details the headwear’s digitally-enhanced technological advancements. Many consumers think that Google Glass could make a run for the top spot against the iPhone, Android, and other mobile devices. Researchers state “in this tech-loving world, it may become numerous consumers go-to mechanism for many things they certainly do on smart phones.”

Google Glass is all about bringing together two technology favorites, the smart phone and tablet to a pair of glasses. These glasses happen to be sight and voice controlled as well. The Google X team strategy was to bring the sci-fi technology to life. The display over the right eye can provide you information about the world around you, the small camera can snap photos and also shoot video all while being voiced controlled.

With Google Glass it can give you up-to-date weather reports just by looking out a window, show you a text and allow you to reply with voice activation, it may inform you of underground transportation being halted and give you step by step instructions to your destination. What Google Glass is not though is a phone. It is an expansion of our everyday phones like a Bluetooth headset for our eyes.

Ian Schafer CEO of Deep Focus stated, “it’ll be an opportunity to get information that users currently would find on their phone. They can actually pull it out of thin air.” When you think of your smart phone and the accustomed information you get from it is instant satisfaction from an information standpoint.

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From a marketing standpoint Schafer stated, “it could make augmented reality worth more advertising spend.” Greg Stuart CEO of the Mobile Marketing Association stated, “Google Glass could evolve advertising in unforeseen ways.” Similar to using your iOS or Android tablet as a window we get a sense of what advertising for Google Glass will look like. The small gold coins that imitate what we see on Super Mario Bros grants real world rewards.

Google Glass can also prove to be very vital and valuable production from a creative standpoint. Filmmakers and videographers can utilize this device to create theatrical footage.

So the million dollar question, will Google Glass replace the phone? To keep it short and sweet the answer is no. At least not right now, since the phone still has to depend on integration with an Android or iPhone to function properly.

Mobile Marketing Statistics 2013 That Will Blow Your Mind!!!

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What if someone were to offer you a marketing method which would allow you to advertise directly towards your customers and potential customers instantly, in real time? What if this same method was significantly cheaper than traditional marketing, and guaranteed that you will reach the exact target demographic you want reach? On top of this, you would easily be able to track your results and adjust your marketing campaign accordingly with the click of a button. Sounds good doesn’t it? Well this type of marketing isn’t a pipe dream anymore, it actually exists! It’s called mobile marketing, and anyone in the advertising industry right now will tell you that it’s here to stay.

Due to its vast enormity and sheer size, it is hard for a lot of people to wrap their minds around exactly howbig the mobile market is right now. To put it one way, the mobile market is exponentially bigger now than when you started reading this sentence. Hard to believe? Well so is pretty much everything else about mobile and mobile marketing. If you want to understand and fully take advantage of this extremely powerful new tool in advertising and marketing, you need to approach it with open eyes, open ears, and an open mind. Anyone in the advertising industry right now will tell you that mobile marketing is here to stay! But don’t take their word for it, or even ours. Let us show you just how big and powerful this new instrument in marketing and advertising is.


Mobile Marketing By The Numbers

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–91% of all adults have a cell phone. (Tweet This!)

–271 million adults in the U.S. own some type of a mobile device. (Tweet This!)

–90% of all text messages are read within 3 minutes. (Tweet This!)

–88% of mobile users have used sites to get discounted deals. (Tweet This!)

–70% of all people in the U.S. said they would like to receive offers on their mobile phones. (Tweet This!)

–75% of mobile users use their mobile device for shopping. (Tweet This!)

–95% of mobile users use their devices for local search. (Tweet This!)

–50% of travel or restaurant mobile queries result in a purchase. (Tweet This!)

–9 out of 10 mobile phone searches result in a purchase or visit. (Tweet This!)

–70% of all mobile actions will take place within 1 hour. (Tweet This!)

–$20 billion is spent on mobile advertising every year in the U.S. (Tweet This!)

–$172 billion was spent paying for mobile this year. (Tweet This!)

–300 thousand mobile apps have been developed. (Tweet This!)

–8 trillion text messages will be sent this year. (Tweet This!)

–99% of smartphone owners use their mobile browser at least once a day. (Tweet This!)

–46% of consumers will NOT return to a mobile site that is not working properly. (Tweet This!)

–74% of mobile users use their devices to check their email. (Tweet This!)

–200 million YouTube videos are seen on mobile devices every day. (Tweet This!)

–By 2014, mobile internet usage will overtake desktop internet usage. (Tweet This!)

-On average, it takes 90 minutes for people to respond to an email, but only 90 seconds to respond to a text message. (Tweet This!)

–3 out of every 5 searches are conducted on a mobile device. (Tweet This!)

–86% of mobile internet users use their device while watching TV. (Tweet This!)

–52% of adult mobile phone owners use their devices while in a store to get help with purchasing decisions. (Tweet This!)

-Adults spend more time on mobile media than they do on newspapers and magazines combined. (Tweet This!)

-The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016. (Tweet This!)

Whew! Okay, that’s about a fraction of the numbers we could’ve given you, but alas, there is only so much information we can fit in one blog. But as you can see, mobile marketing is taking over the advertising industry because of its power and its ease. Smartphones have been the rage ever since the first iPhone came out in June of 2007, and people have quickly been learning how to take advantage of all of its uses and capabilities ever since. This is where you come in! Now that you know people are using and interacting with their smartphones, you know that is where they are. The amazing fact about this is that everyone brings their mobile phones everywhere! That means when you integrate mobile marketing into your marketing strategy, you will be reaching people wherever they are! Gone are the days where you would put all your money into traditional advertising and hope people see it. With mobile marketing you know people are seeing it. How can you lose?!?!

Traditional marketing is still here, but it is not what it used to be. Not even close. Make sure you and your company take advantage of this unbelievably powerful and dominating new tool in marketing and watch your revenue grow!

The past is gone…

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Mobile Marketing Factors

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A recent study was conducted on the types of behavior to expect from mobile users and how they are using their mobile devices. The 2012 Online User Behavior and Engagement Study, conducted by The Search Agency and Harris Interactive, shows that there are noticeable differences in the behavior of users by age groups as well how they are using mobile devices. There were also other dynamics such as disposable income and children which were found to influence consumer mobile device behavior.

Mike Solomon, Vice President of Marketing Strategy at The Search Agency, stated, “It’s no doubt that a plethora of smartphones and tablets are increasingly being used by consumers, so mobile marketers and advertisers need to think beyond the device when they’re providing content to the consumer.” Solomon continued, “The time of day, the device, their location, their age, and whether they’re single or married, all must be taken into account when serving content.”

Solomon also went on to point out that, “Marketers can now also map consumer intent, which is driven by a combination of device type, time of day and day of week; for example, a home buyer’s behavior is different on a smartphone during the weekday when they are researching than on the weekends when they are ‘in market.'”

“The number of resources and devices on which consumers perform research, communicate and shop is rapidly growing and mobile marketers need to understand each of these factors when creating their campaigns.”

One surprising fact drawn from the survey was that baby-boomers are actually a bit more tech savvy than people who are slightly younger than them because of their children pressuring them to use today’s new technology. The study also suggests that time of day and the closeness of mobile devices has an effect on when and how end users use these devices to shop, search, or socialize. Using this information, researchers are suggesting that advertisers and marketers need to focus on matching content with the time of day and specific devices to better reach end users.

Other significant findings were that 49% of single people own a smart phone, while only 43% of married couples own one. However, 45% of married couples own a tablet compared to 36% of single users who own a tablet. So it is apparent that married couples are more likely to be using a tablet while single people are more likely to be using a smart phone.

The statistics also point to consumers using their computers and mobile devices more to research products and services they see on television. Age was the most noteworthy aspect influencing the type of product or service they eventually chose.

Diving further into the numbers, it was found that 78% of all people go to their computers for information on products and services while 66% of tablet owners stick to their tablets. However, it is important to note that people ages 18-34 used their tablets 71% of the time to research while people ages 35-44 used their tablets 81% of the time. But remember, even though more married couples own tablets than single users, single people are more likely to use their tablets to research products and services (76%) than married couples (63%).

It is pretty clear that people are now turning to their mobile devices, regardless if there’s a computer close by or not, to get their information. Telling numbers are 59% of ALL people are using their smart phones when a computer is close by, while that number jumps up to 74% when only figuring in people ages 18-34.

Finally, one of the last major things found by the study is that younger people are much more likely to shop at work (53%) than their older counterparts (42%) who are 55 or older. It is also clear that younger people browse social networks at work more (52% of 18-34 year olds) than older people (41% of 35-44 year olds, and 30% of those 55 and older). So younger people are much more likely to multi-task at work than the older generation.

Mr. Solomon concluded, “This study is helping us learn a bit more on how usage on desktops to mobile is evolving, and it all depends on who you are, if you’re married, how old you are, or where you’re located.” Using these numbers, you should be able to get a glimpse of how your consumers are getting the information that they need, and how you can take advantage of these behaviors.