Will Google Glass Replace the Smart Phone?

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How would you feel wearing a device over your eyes that looks like glasses? Subtract the lenses and add a small device over your right eye. This is Google Glass. Experts predict that Google Glass can ultimately be a game-changer along the lines of phones. One that could change the landscape all across the advertising, entertainment, gaming, commerce, and media worlds.

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Google has recently released a video that details the headwear’s digitally-enhanced technological advancements. Many consumers think that Google Glass could make a run for the top spot against the iPhone, Android, and other mobile devices. Researchers state “in this tech-loving world, it may become numerous consumers go-to mechanism for many things they certainly do on smart phones.”

Google Glass is all about bringing together two technology favorites, the smart phone and tablet to a pair of glasses. These glasses happen to be sight and voice controlled as well. The Google X team strategy was to bring the sci-fi technology to life. The display over the right eye can provide you information about the world around you, the small camera can snap photos and also shoot video all while being voiced controlled.

With Google Glass it can give you up-to-date weather reports just by looking out a window, show you a text and allow you to reply with voice activation, it may inform you of underground transportation being halted and give you step by step instructions to your destination. What Google Glass is not though is a phone. It is an expansion of our everyday phones like a Bluetooth headset for our eyes.

Ian Schafer CEO of Deep Focus stated, “it’ll be an opportunity to get information that users currently would find on their phone. They can actually pull it out of thin air.” When you think of your smart phone and the accustomed information you get from it is instant satisfaction from an information standpoint.

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From a marketing standpoint Schafer stated, “it could make augmented reality worth more advertising spend.” Greg Stuart CEO of the Mobile Marketing Association stated, “Google Glass could evolve advertising in unforeseen ways.” Similar to using your iOS or Android tablet as a window we get a sense of what advertising for Google Glass will look like. The small gold coins that imitate what we see on Super Mario Bros grants real world rewards.

Google Glass can also prove to be very vital and valuable production from a creative standpoint. Filmmakers and videographers can utilize this device to create theatrical footage.

So the million dollar question, will Google Glass replace the phone? To keep it short and sweet the answer is no. At least not right now, since the phone still has to depend on integration with an Android or iPhone to function properly.

Mobile Marketing Predictions for 2013 “Here Comes the BOOM!”

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Have you ever taken a quiz or a survey of any sort and they ask you a question pertaining to your “theme” song? For example, “If you were to pick any song and label it your theme song, which song would you choose?” I couldn’t even begin to tell you how many times I have been asked this question in the communications field. People like to know about you and believe it or not, your favorite song or “theme” song says more about you than you think.

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For Mobile Web and Mobile media though, I believe if they were to pick a theme song they would choose a song by P.O.D. Many of you probably already know which song I’m talking about too. It goes a little like this… “Here comes the Boom! Ready or not, how you like me now?” Yes, Boom! by P.O.D. would be their theme song.

Yahoo! News recently released content titled “5 Predictions for Mobile Tech in 2013.” The first paragraph of this article states, “if denial isn’t just a river in Egypt, then mobile isn’t just a city in Alabama. And if 2012 proved one thing, it’s that there’s no denying mobile is the present and future of technology.” The article goes on to explain it’s five predictions, about brand wars (Apple vs. Samsung), “wearable” tech, flexibility, future of cameras, and “e-wallets.”

Here are a few predictions for the coming year:

-More than half of emails will be opened through a mobile device.

-Worldwide email accounts are expected to rise form 3.1 billion to 3.6 billion in just two years.

-Mobile devices will become the most common web access tool, passing up PC’s.

-80% of retailers will invest in mobile commerce.

-Every 2 seconds a sale on eBay comes from a mobile phone.

-Consumers will by over 230 million tablets, of those users 71% will be iPad users.

-Twitter will boost to over one billion registered users. 53% access through a mobile device.

-42.8% of marketing executives plan on increasing their mobile marketing spending budget in 2013

-31% of all mobile users have activated Foursquare and use it regularly.

-51% of Google+ unique views come from a mobile device.

-In 2011 there were a total of $241 billion mobile transactions, that number is expected to double by 2015.

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Random Mobile Facts:

-Out of the six billion people in the world, 4.8 own a form of mobile device, while only 4.2 own a toothbrush. Really people?

-We interact on our mobile device 40-80 times a day on average.

-The United States has the greatest number of active iOS and Andriod devices (181 million) while China is second (167 million) and Great Britain is third with (35 million).

-China has the fastest growing mobile smartphone market. Grossing over 293% from 2011 to 2012.

-Mobile web access will overtake PC and continue their dominance.

Many have stated that 2009 to 2012 was ruled by the Social Media world, and now 2013 to 2015 will be known as the Mobile world. The rate at which the mobile industry is growing is outstanding, it’s almost at the point where it’s unheard of. The total amount of Internet traffic from mobile devices is around 10% right now, where in 2009 it was a measly 1%. Meaning mobile devices are popular and people are using and responding well with using a smartphone along with other devices that have access to web-based content.

With the rising mobile web usage the total number of Internet user’s globally will grow from 2 billion in 2010 to roughly 2.7 billion in 2015. An estimated 40% of the worlds population will then have access to the Internet’s vast amount of resources.

With the predictions provided how can we deny Mobile web it’s opportunity.

Go Mobile or Die, 8 Reasons Why It Should Be In Your Marketing Plan

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How many of you have a Facebook or Twitter account? How many of you access that account from a device other than a PC? If you do, are you using your smartphone or tablet? If so, you are considered “part of the norm.” Over two thirds of facebook and twitter traffic already comes from mobile devices. Most of you are probably reading this blog post from a mobile device.

We’ve officially entered a world where having a PC is no longer part of the norm. We can access the web from almost any handheld device and from almost any part of the world. Mobile is no longer a “wanted” support medium, it’s now a necessity. Mobile has became the GO TO medium of today’s world. george_bernard_shaw

With the ever so rising demand of mobile technology, we as humans must adjust to the fundemental shift that comes along with it. We must make and take new innovative approaches to understand and adapt to the new uses. North Social states, “without your brand promotions being accessible from any device (smartphone, tablet, or PC) you’re failing to reach 60-70% of just your social media users.”

If companies don’t adjust and accomodate a mobile strategic plan into their business plan now, then they are failing with the mobile wave opportunity. Consumers who are not happy or do not have a great experience with an accessible and well thoughout mobile site will bail and head straight to your competitor giving them the edge over you. Companies can no longer go without having a mobile plan in place, it’s now essential to succeed.

Have I convinced you mobile is the way to go? Have you realized mobile is here and its here to stay? If not, I understand. Here are 8 more reasons why marketers must add mobile to their strategy in 2013.

1. Accessibility = Intreaction

The average American spends 94 minutes per day using mobile applications versus the 72 minutes of web-based consumption. The number is growing rapidly, while the percentage of web traffic in the United States is 7.96% that number skyrockets in Asia where the web traffic there is at 17.84%. Many have stated it’s only a matter of time before mobile usage surpasses television as the go to access point for media and I mean ALL media. Most consumers access Facebook, Twitter and LinkedIn through a mobile device.

2. Statistics can prove anything – even the truth.

Just like in the business world, where numbers are key. The same goes for the communication world. We thrive off numbers and statistics.

  • There are over 1.2 Billion people accessing the web from their mobiles
  • 1.08 of the world’s 4 billion mobile phones are smartphones
  • 91% of all smartphone users have their phone within arm’s reach 24 hours a day 7 days a week.
  • 60% of Facebook’s 1 billion users access Facebook through a mobile device. These people are twice as active on the social media site than those who do not have mobile access.
  • Facebook has 543 million monthly active users on mobile
  • By 2016 mobile marketing will account for more than 15.2% of global online ad spending.

3. Maturity takes time

Imagine putting together a fundraiser. You just throw your fundraiser out there and nobody shows up. You put the whole thing together but forgot one crucial step. Promoting and awareness. Same thing with brand promotions. You cannot just create a brand and toss it out in to the world and hope people visit. You have to plan and campaign your brand. Promote it and get people aware of what you are all about.

The good thing about this is that the mobile ad market it no longer “immature.” There is such a large inventory out there of the tools companies have access too. They are able to target and connect their messages to their consumers this way. For example, Facebook. This company has gone all in. They put all their eggs in one basket and it has paid off. In 2011 Facebook had a big goose egg on the board in the mobile ad revenue area. Where in 2013 they’re expected to pull in an outstanding $850 million for mobile ads.

4. So, Lo, Mo – Repeat it till you remember it.

Social, Local, Mobile. Remember social is mobile, local is mobile, mobile is social and local. As stated earlier, 60% of Facebook traffic is mobile and growing rapidly. Then we have twitter where most of their user base is mobile. Throw in Foursquare where the location-based service allows users to inform friends where they’re eating, drinking or gathering at right now – this confirms that mobile and social make great partners. Social media has the power to bring people all over the world together.

5. Flow Easily

Have you ever woke up at dawn to go skiing out on the lake, when its the most calm almost and has a glassy like look to it. It’s the best time to go skiing, right? That’s what you want it to be like when you launch a promotion. If it goes smooth and easy most likely it will be successful. You never want to go skiing on memorial day weekend at two in the afternoon. The more waves you hit the more likely you are to fall. Same goes for promotions. The more hoops you have to jump through in order to participate in a brand experience the more likely you are to fail.

So what about QR Codes (aka Quick Response Codes). These are nauseating just like the your fathers flag shirt that he wore in the 70’s. (Every dad is entitled to one ugly shirt though.) Any person in the communication sphere especially brand marketers need a reality check when it comes to QR Codes. It may look good but it’s not inviting to a perspective client whatsoever.

6. Rapid Response, Rapid Reward

I’m like a little kid when it comes to prizes in cereal boxes and Cracker Jacks. I just want to know right away what the special prize is. Smart mobile apps allow you (the business) to collect data from your consumer and turn around and hit your customer with rapid response emails. These emails can include coupons, lines, certificates and more. The way business play the distribute and redeem game has changed, because our consumer behavior has changed. All because of mobile. Statistics show mobile coupons are ten times more likely to be redeemed than traditional coupons.

7. Why is a Smartphone called a Smartphone?

I often find myself asking this question a lot and no it’s not because I’m a blonde. I often wonder how many things get their names. The reason a smartphone is called a smartphone is because it is the “brain” of you as the customer. We use mobile phones for essentially everything. Whether it be entertainment, exercise to even googling ptential purchases. North Social states, “71% of mobile consumer do research on their smartphones after being served a captivating television or mobile ad? … while more than 59% of B2B purchase decision makers and influencers turn to their smartphones to gather intel when purchasing products or services.”

8. There is no failure, only feedback

To be successful you want and need to know how your consumer likes your product. Brands are constantly in communication with their consumers picking their brains to find out exactly what they want and how they can improve their business. To get a large ROI from your consumer you must partake in certain initiatives.

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  • Properly incent them
  • Quick and convient feedback
  • Understand your target
  • Measure customer awareness
  • Learn more about the customer and their specific buying habit

Inorder for a customer to get a discount on a future purchase, ask them to give you instant feedback. I quarantee it will outpreform a traditional survey via email every time.

Have I convinced you now? Good. I hope so. If your a little worried about being jumping into the mobile world, dont worry. It’s always good to be late then never there. Just follow the steps and slowly ease your way in. I promise you, you will be glad you did it.

Mobile Web Statistics and Trends 2013 | A Mobile New Years Resolution

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The calendar recently changed from 2012 to 2013 which means you should be too. Did you know out of the four billion mobile phones in the world 1.08 are smartphones? How many times a day do you access the Internet through your mobile device, smartphone or tablet? I bet it’s a lot, right?

Every time you access the world wide web through one of these devices you’re using this thing called a “Mobile Web.” These sites you come across on a daily basis, believe it or not are created specifically for the mobile web. Having a site that is mobile-friendly can do numerous things for your business. Whether you want to connect with customers, build a better brand, increase sales, etc. There are so many great possibilities out there. The downfall though, if a customer has a bad experience with your site you drive them straight to your competitor.

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Many of your customers already have a mobile device, today’s world is so technology advanced that Google states “there will be one mobile device for every person on earth by 2015.” I know what you’re probably thinking, “No way, thats crazy. 2015 is only two years away.” When you think about it though since 2010, mobile searches havequadrupled. This year (2013) its predicted that more people will use their mobile phones rather than a PC to get on-line. Times are changing in the technology world, PC’s are leaving and an array of mobile devices are arriving.

When users do use their PC to access your website they may find this amazing well planned and thought out site. Now, when they go and visit your site from a mobile device, you sure well better believe they are expecting to see an amazing, planned and thought out mobile site. Google’s statistics show 66% of customers really like a brand or company, they visit the mobile site but when they have a bad experience they leave disappointed. 52% say “a bad mobile experience makes (me) less likely to engage with a company.”

Reputation is everything.

From 2009 to 2012 we were living in a “social” world. All these social media sites were popping up all over the place and we just had to join every one so we could be social. Well just as the time changes so does the world we live in. 2012 to 2015 maybe well known as the “mobile” world. Right now at the beginning of 2013 may just be the best time to jump right on in and explore what the mobile web has to offer. Go ahead, I dare you! 

Develop an understanding, get benchmarks, explore, learn. Most users find mobile sites through search engines such as Google and Bing. If they don’t like what they find, they either go back and search somewhere else or they jump ship and abandon the task altogether. The easiest and best practices to have a successful mobile site include: Keep it quick, simplify, localize, visible, and accessible at the least.

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Many people are short on time and are in a hurry to find things. Help them, help you. Make your site super easy and quick to load. “74% of consumers will wait 5 seconds for a web page to lead on their mobile device before abandoning the site”(Eridon). Prioritize contents and features. Keep images small and use bullet points to minimize large text areas. Simplify, simplify, simplify! Say it with me “simplifying is key!” If I’m confused in the first few moments I access a site, I jump ship immediately. Don’t confuse the customer, minimize scrolling, use clear navigation, use minimal links (less than seven is best), and HAVE a search box. Many uses for the mobile web are to find local things and information. Have your store locater on the home page, use maps, directions and GPS for easy access. “One half of all local searches are performed on mobile devices” (Eridon). Make the site visible and easy to read for customers, create contrast, make sure content fits, use different sizes and color to indicate certain things. Lastly, make it accessible. There is nothing more frustrating then being somewhere and you need information fast and you’re stuck waiting to get nothing! Your site should be available and work all across any mobile device and handsets.

Google recently released more statistics quoting “57% of users say they wont recommend a business with a poorly-designed mobile site.” Small business though have taken these practices listed above and applied them to their sites. They are adopting the idea “design for mobile first.” Make sure when consumers type your URL in their browser from their mobile phone your website should recognize and redirect them to your mobile site and not your desktop site.

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In North America alone, mobile share of web traffic has increased from 4.7% to 7.9% from 2010 to 2012, that’s a 69% increase in two years. 86% of mobile Internet users are using their devices while watching TV. The average American spends 2.7 hours a day socializing on a mobile device. 86% of adults own a mobile phone, while only 53% use their phone to access the Internet. Many have stated they use their mobile phones more often for Internet access is because its easier, more convenient and they always have it with them. For when they need go to information fast.

Kind of like social network’s a good mobile site focuses on the user. Probably the most important thing when building a mobile strategy is to listen to the customer, learn from what they have to say (is it good or is it bad), and take their input and advice and iterate it into your mobile web site. You want the customer to be happy, right? Its a long and ongoing process everyday with testing and new optimizations but I’m telling you, it’s worth it.

25 Stats on the Future of Marketing [Infographic]

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Not sure where marketing is headed? Not sure if it’s for you, or if it would work for your company? Check out our infographic below and check out the stats for yourself. Originally posted by Hubspot, we took and compiled recent statistics and made a fancy infographic out of them to bring the information right to you.

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The main categories in these stats are: social media, personal and dynamic content, email marketing, analytics and integration, as well as mobile marketing and apps.

Why all this is important:
Let’s start with social media. Social media is becoming increasingly important in today’s marketing world because so many people use it on a day-to-day basis. Because of this, many more marketers are becoming active in social media. Gone are the days where a company just needs to have a page on a social media website, they actually need to be active on social media and working to engage their audiences. What the stats also show, though, is that marketers and CMOs are looking for one central place where they can do this–instead of having to hop from page to page and outlet to outlet, marketers would love to just have one go-to platform where they can do it all. Also, a need for good social media analytics is on the rise–marketers want to see how their clients are interacting via social outlets and how they can best harness these to work with their customers.

Onto personal and dynamic content, it’s becoming very clear that people want targeted content. They want what’s relevant to them, not a broad based advertisement–they want to see exactly what you can offer them as an individual. Because of this, so many consumers are willing to share personal information such as age and location in order to get more relevant content. Also, though, they don’t want information overload; they want just enough but not too much. Too much advertising is a cause of unsubscribing to or ignoring emails/content. These stats not only show these facts, but also that marketers are looking for a system to help them personalize their communications with customers and to help them to know when to send these communications.

Speaking of emails, let’s get on to email marketing and automation. From the personalization stats, it’s already clear that customization is something marketers need to do. Email marketing has somewhat fought against this, though, as marketers can just draft a base email with a broad advertisement and send it to all of their clientele. What the stats say marketers and advertisers are now looking for is a marketing platform that will help them divide their contact lists of customers into more segmented, customized lists. For example: customers who shop once a month, customers that shop a few times a month, and customers that shop weekly. The system would then help them send different personalized emails to each of these groups. Marketers are also wanting this system to help them send off marketing campaigns on a scheduled basis. Overall these stats show that email marketing today is all about finding what’s valuable to your customers and giving it to them in a way that helps benefit your business.

So if you’ve got content that’s well customized to your clients, how will you know it’s working? That’s where marketing analytics and integration comes in to play. Integration is a key part of marketing success. To be successful and to best create targeted, personalized content, marketers and advertisers need data! That data will help you know where to focus your marketing efforts. After initial data and statistics help target content, user and usage data helps to see how and where your content is working (or not working). Having a system that collects and analyses data will help make sure that your marketing budget is being used efficiently and effectively.

Another must-have for today’s customer is most certainly their mobile phone. In today’s world almost everyone has a phone, and of those that do have phones, a good number of those have smartphones. Many of these mobile users are seeing and interacting with advertisements via their mobile devices. Unfortunately, though, so many websites aren’t mobile friendly. A good customer experience is always a goal that should be kept in mind, especially on mobile. Marketers, though, are also looking for options to simplify the mobile experience. Having a mobile application that allows them to see their data analytics and automation software will help marketers see how their carefully planned out strategies are getting the job done. Having this sort of mobile app would let them stay up-to-date on how many leads are being generated and how many customers are being converted when they’re out and about.

So what exactly are all these stats saying? In order to meet needs, create ideas and personalize them, as well as get these all out to the customer, each of the different parts of marketing need to be brought together. From email marketing, social media, to mobile marketing, each of these has something special to offer, but could likely do it better if marketers were given a platform for each that would help them to know their clients and customize each type of content for them. Each of these can help the other to create an awesome, powerful marketing campaign.

These stats make it clear, though, that mobile marketing isn’t going anywhere but up. Need a little help with your mobile marketing? Give us a yell and let us help you get up and going.

 Click the image below to see the infographic!

25 Stats

SMS Marketing Statistics 2012

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In today’s world, anywhere from 95-98% of text messages received are opened and read within minutes of receipt. Because of this, SMS marketing is growing quickly as a means of delivering marketing messages to clients and customers. This kind of marketing can be a great benefit to any kind of company. However you use text message marketing to reach your audience, you’re sure to get attention. Still not so sure? Take a peek at these SMS Marketing Statistics 2012 and see just how powerful SMS marketing can be.

For starters: With Four billion mobile phones out there, 86% of mobile users said that they receive or send at least one text message per week, though often it is much more. Last year alone, 7.8 trillion SMS messages were sent. It is estimated that SMS traffic will reach, if not surpass, 9.6 trillion messages by the end of this year,

25% of all of those four billion registered phones are smart phones and of those consumers using mobile phones, 30% of households said that they no longer even had a landline in their homes. Over one third of mobile phone users said that they actually prefer text messaging as a means of communication over a phone call on that same mobile device. 44% of people said that they are apt to check their phones an average of at least 10 times a day.

95% of all mobile users (both smartphone and non-smartphone users) have been connected to by brands that are using SMS marketing to reach their customers. Regarding ad awareness, the average mobile based campaign utilizing SMS marketing significantly outpaces online ads. One third of consumers say they interact with a brand via text message on a regular basis. They do this by opting in to regular messages with promotions and incentives on the brand’s website, scanning QR codes, or texting in keywords to a mobile short code.

Of the 250 million mobile users in the United States, about one fourth use their phones to access the internet for browsing, searches, shopping, games, and more. 9/10 mobile searches lead to action, and half of these searches eventually lead to a purchase. With 50% of local searches being performed on mobile devices, it’s pretty clear that mobile isn’t going anywhere. Why not use it to your advertising advantage?

Speaking of advantages, here are some that SMS marketing offers:
In all the emails received each day, so many are spam: upwards of 30%! Users have found their way around this with spam filters, and are less likely to open an email they find unfamiliar because of this. In SMS marketing, though, only about 10% of daily received messages are considered spam. Because of this, users aren’t as prone to brush them off without first reading through them. This reading through often leads to further action. For some facts: Only about 6% of marketing emails are opened and responded to, while SMS Marketing campaigns have a much higher response rate-45% to be specific.

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With all the marketing images consumers see daily, marketers constantly have to create new, engaging imagery and campaigns all the time. The fact that SMS messages are direct to the customer is definitely a big plus- even if someone is on the go, they’re very likely to check their text messages and see what you have to say. Another perk is that there is so much less need to compete with other media in this form, because it is a fairly new way of marketing products and ideas to clients.

With all of these statistics in your favor, it’s not hard to see why SMS marketing is a great tool to add to your marketing repertoire!

Mobile Browser Detection: How Does It Work?

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Mobile browser detection and redirect is a way to allow people to visit your website via mobile, without having to suffer through the usual hassle of blowing up the screen, pinching it, sliding it up, down, or side to side. Oftentimes when people visit a mobile site, they get frustrated because the ease of getting around the site is basically non-existent. This results in people leaving your site before actually getting into the meat and potatoes of it. If you install mobile browser detection and redirect, a service offered by yours truly, AnchorMobile, you will start to keep customers on your site, for longer periods of time, and ultimately increase sales through better customer experience.

In its simplest terms, mobile browser detection is a type of software you install on your website that recognizes when mobile devices are trying to access it. Once the device is recognized, the software will then redirect the end user to a dedicated mobile site, or adjust the format of the website to fit the end user’s device. Note the fact that it doesn’t matter what type of mobile device it is; it can be a smart phone, a tablet, portable digital assistant, or a portable media player. The software can recognize all these devices and make it significantly easier for users and potential customers to navigate your site via mobile.

Along with the software mentioned above, browser sniffing is a technique used in this
software that determines the type of browser the visitor is using. This determination
allows the software to send browser-appropriate content to the user. The purpose of this
is to avoid incongruity between different browsers such as the interpretation of HTML,
Cascading Style Sheets (CSS), and Document Object Model (DOM).

This software is important for a number of reasons. The first, and probably most
shocking, fact about websites is that only 10 percent of them are mobile friendly. That
means 90 percent of the websites you visit via your mobile device is going to be difficult
to navigate. That’s a lot of lost business due to a simple problem that can simply be fixed
using this software. Everyone today owns some sort of a mobile device. Making your website mobile friendly should be your top marketing priority followed by creating a complete mobile strategy that fits in with your other marketing and advertising methods.

Mobile Web Site Bounce Rate Case Study | HTML5 J query Mobile

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Your website’s bounce rate, which is a number or percentage that represents how many people are exiting your site once they visit the main page rather than continuing deeper into your site, affects the amount of leads your company will get. When your bounce rate is high, and high is usually considered anything over 50% by industry professionals, that means people are leaving your site rather quickly after visiting it. So a high bounce rate results in a low conversion rate, and a low conversion rate means you are getting fewer leads than you should be.

 So if your bounce rate is high and your conversion rate is low, how can you fix this? Well we here at Anchor Mobile have found a startlingly powerful, yet simple, solution to this problem. The power of this solution lies in how consumers are now mobile and your company is not. If you’re not mobile, your site is not reaching near the effectiveness it could be.

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With today’s new “thumb friendly” technology becoming increasingly widespread in everyday life, going mobile with your website is moving from something that was once something considered supplementary to your business, to something that is now a MUST have for your business. Customers are relying less and less on their home, personal, and work computers to initiate searches and, instead, are using their mobile devices, such as tablets and smart phones, to search for what it is they’re looking for.

AnchorMobile’s CEO and thought leader TJ Kirgin, recognized this trend in the marketing industry and decided to conduct analytics on a certain website and see how installing an HTML5 web app for one’s site can affect the site’s bounce rate. The results were nothing short of stunning with the bounce rate of the particular site dropping well below 50% after the HTML5 app installation. Anchor Mobile’s resulting case study titled “Mobile Web App Bounce Rate Case Study”, is designed to show you how simply installing an HTML5 JQuery Mobile web app for your site can significantly change the way customers view your company online, while also increasing your site’s traffic, the number of leads you are gathering, and ultimately the number of customers coming through your door which contributes to your company’s revenue.

Mobile Marketing Automation & SMS Lead Nurturing

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There is a log of buzz lately amongst enterprise size companies regarding Mobile Marketing Automation and Lead Nurturing as it pertains to Inbound Marketing.

Inbound Marketing is based on the concept that today’s consumer, whether B2B or B2C, has the power to regulate what types of marketing they receive. Both B2B and B2C consumers ought to be assessed with the same principles when it comes to inbound marketing. The power of receiving information is given to them by the technology at their disposal and in their hands. This technology is primarily provided through Google and other search engines, and is amplified by the ease of use and mobility offered by using the technology on smart phones and tablets.

The new consumer paradigm is defined as “Selective Consumption”, meaning that the consumer decides when they want or need a product or service, and then begin searching online for more information. This information is delivered in the form of web pages, articles, press releases, social media and online review platforms. It can also include premium online content like eBooks, case studies, white papers, webinars and videos.

The consumer formulates a list of preferred vendors BEFORE making first contact. Inbound marketing is the process of creating marketing that people love via the offerings of valuable, quality and most importantly FREE content online. The company that can do this on a regular basis floods the Internet with good, useful content and will win the heart of the consumer by reaching them at the exact right moment and with the right product information.

This is the key to selective consumption. Once they have selected you as potential vender, they need multiple EASY ways to contact you or request that you contact them. This is known as Calls to Action and Conversion Tools. Once these tools are implemented, the difficult part of engaging the consumer and getting them to come to your business has already been accomplished.

Mobile Marketing is a spoke in the Inbound Marketing wheel. Consumers typically use the mobile device to conduct online query and research. Since mobile devices have become so integral in the customer’s researching process, it is imperateive that mobile marketing be part of an inbound marketing strategy. This includes but is not limited to mobile friendly sites, mobile web apps, QR codes, SMS calls to action, mobile video and more. This will allow for potential customers to be met with relevant, useful marketing in a primary way in which they are apt to receive it.

What most marketers don’t yet realize however, is that Mobile Marketing can be automated, thus creating the need for Mobile Marketing Automation platforms. The benefits of automating these mobile marketing tools is that instead of flooding potential customers with spam, a relevant message is sent to potential customers based on their previous actions.

Examples of mobile marketing automation and mobile lead nurturing include:

  • SMS Keyword Opt-Ins with SMS Auto-Responders carrying links to premium mobile friendly online content
  • Time Release or Drip SMS campaigns triggered by select SMS keyword actions (just like email lead nurturing)
  • SMS Scheduling (the ability to schedule SMS marketing in advance)
  • SMS platform integration with Social Media (so when you release an SMS it also goes to Twitter and FB)

Mobile Marketing Automation can be achieved through the use of Mobile Marketing Automation platfroms. Like any marketing software as a service, you need to focus on training to create efficiency and deliver measurable results. The software essentially is only as useful and beneficial as the worker’s operating it behind the scenes. Furthermore, you must also focus on Mobile Marketing Association best practices, FCC Guidelines and Carrier regulations.

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