Bulk SMS Marketing | How to Target Your Audience

Unless you have been living under a rock for the past decade, you are probably very aware of the fact that mobile devices including cell phones, smartphones, and tablets are almost literally everywhere now. It seems that wherever you go these days people are playing around on their mobile devices, regardless of where they may be. So in today’s age where your customers have become numb to normal advertising simply because there is so much of it, mobile marketing and bulk SMS marketing have come to the forefront of delivering the ability to break through this numbness and not only reach your customers and get them to see your message, but get them to take action as well.

Bulk SMS marketing, like normal mobile marketing, gives you the ability to market directly towards your customers’ hands in real time. However, bulk SMS also gives you the ability to segment and target your audiences based on a number of different factors. These factors are usually dependent on their age, whether they are male or female, what their interests are, and where they are located. Of course, you can choose to segment you audience however you feel would be most beneficial to your company. So when you tailor your messages to each of your individual audience segments, your subscribers (your customers have to opt-in to your database for legal reasons) will be receiving messages that are geared more towards them and will come across much more personal than if you just blasted your entire database at one time. We already know that a whopping 98% of all text messages are opened and read, so by delivering personalized messages to your customer base you will be virtually guaranteeing yourself a very significant return rate on your investment. In fact, in many studies about 20% of sent text messages get a return in some way shape or form and some have even gotten as high as a 30% rate of return!

On top of the personalization abilities of bulk SMS, you will also be given the ability to reach your customers no matter where they are located! They don’t need to be watching TV to see your ad, they don’t need to get on the internet to see it, they don’t need to be driving by your billboard, and they don’t need to be next to a radio to hear it. Your customers could be on the toilet and they will still receive your text message, open it, and read it. Not only does this guarantee that your message will be read, but since your customers are receiving your messages in real time, this means that their response and action times will be quicker too!

The beauty of bulk SMS marketing is how simple and easy it is! All you need to do is find a service provider (Anchor Mobile is a service provider) and they will set you up with a short code and the software needed to send out your text message blasts. This software will also allow you to segment your audiences and time out your text messages so they are sent automatically at certain times without you having to constantly be monitoring it. Then, on top of all this, it is very cheap compared to traditional marketing methods like television, radio, billboards, etc. Get started on your bulk SMS campaign today and see the AWESOME benefits it will give you and your company!