In a nutshell, SMS marketing begins when a mobile user subscribes by sending a keyword as a message to a short code . This then places the phone number that sent the text into a database and triggers an auto responder that sends a text back to the consumer. After consumers send that first text message […]
Today an Illinois Federal Judge tossed 5 law suits alleging that brands including NY Times and CBS had infringed the Helferich Patent Licensing patents by sending text message alerts (SMS) to mobile phones including a URL, ruling that the patents are EXHAUSTED when the manufacturer sells a phone to the consumer. US District Judge John […]
Expert is defined as having authoritative knowledge or skill in a particular area. Ninja is loosely defined as a skilled warrior, simply the best of the best. It is said that bullets dodge ninjas and that in an average living room there are 1,242 objects ninjas could use to kill you, including the room itself. […]
In the old days of Mad Men Marketing and three Martini lunches, Television, the first screen, was king and it still remains a very powerful method of marketing today. Then Al Gore invented the internet (Lol JK) and a major shift began, the second screen was born. Just like that a new era of marketing […]
Not sure but one thing is clear. Another one bites the dust. October 18th, 2012 Warrior Forum posts reported that long time White Label SMS provider Yeez Mobile is missing in action. The web site is down and social media posts have stopped. Several SMS Resellers posted on the forum that calls and emails were […]
Mobile Marketing on the Rise A recent report shows that Mobile Marketing is increasingly being adopted by small business. It is for this reason that our company is experiencing incredible growth as marketing companies and consultants are seeking to quickly become Mobile Marketing Experts. They want to provide strategy, software and campaign support to the small businesses that […]
Mobile browser detection and redirect is a way to allow people to visit your website via mobile, without having to suffer through the usual hassle of blowing up the screen, pinching it, sliding it up, down, or side to side. Oftentimes when people visit a mobile site, they get frustrated because the ease of getting around the site is basically […]
Your website’s bounce rate, which is a number or percentage that represents how many people are exiting your site once they visit the main page rather than continuing deeper into your site, affects the amount of leads your company will get. When your bounce rate is high, and high is usually considered anything over 50% […]
Mobile Marketing is a huge category of extremely technical stuff that includes Native MobileApps, Mobile Web Sites, Mobile LandingPages, QR Codes, Augmented Reality, SMS Text Messaging, Mobile Search, Mobile Video, Location Based Services and Mobile Commerce. If I had to name one of those as the de facto powerhouse of Mobile Marketing, it would be SMS. SMS is […]
There is a log of buzz lately amongst enterprise size companies regarding Mobile Marketing Automation and Lead Nurturing as it pertains to Inbound Marketing. Inbound Marketing is based on the concept that today’s consumer, whether B2B or B2C, has the power to regulate what types of marketing they receive. Both B2B and B2C consumers ought to be […]
