The secret is out, and has been for awhile now; SMS mobile marketing is here to stay. If you haven’t heard of SMS mobile marketing, or have heard of it but don’t know anything about it, then you must have been living under a rock lately. If we were to say that the SMS text message […]
With the continuous improvements and rampant use of mobile technologies such as the smartphone and the tablet, SMS marketing has surged to the forefront of any and all types of mobile marketing campaigns. The fact that 98% of all text messages are opened and read, and the fact that these messages are read within mere minutes of their arrival, should tell […]
A recent study was conducted on the types of behavior to expect from mobile users and how they are using their mobile devices. The 2012 Online User Behavior and Engagement Study, conducted by The Search Agency and Harris Interactive, shows that there are noticeable differences in the behavior of users by age groups as well […]
With the advent of smartphones and the internet, holiday shopping has become dramatically different for both shoppers and retailers. According to a holiday mobile marketing statistics 2012 study conducted by Vibes Mobile Consumer Report, an astounding 90% of shoppers have a smartphone in their hand while they are shopping. This means that almost literally all of your customers […]
At first glance, SMS marketing and email marketing are actually pretty similar concepts. Both of them are ways to obtain customers’ contact information and both are ways to market to your customer directly. They’re also great ways to build a database of clients and potential clients. Once you’ve made contact with the customer and have […]
In light of the recent string of lawsuits surfacing as a result of the Telephone Consumer Protection Act (TCPA), shockwaves have been sent throughout the mobile marketing industry. Companies such as 20th Century Fox, Selling Source, Jiffy Lube, and most notably Papa John’s, have gotten in trouble with the law because of unsolicited SMS text […]
With the onslaught of mobile technology developing quicker and faster each day, it is hard to keep up with all the new innovations, both from the marketer’s standpoint as well as the consumer’s standpoint. Among these new innovations, one has become particularly intriguing because of its uses for the consumer for news updates, weather updates, […]
This will be the third and final installment of our three part series regarding Google’s new smartphone crawler. In parts 1 and 2 we discussed how the new bot works, its impact on which types of sites will be affected and how it will affect them, and how to generate mobile redirect so that it […]
In part 1 of this 3 part series we covered how the new Google smartphone crawler works and which types of sites will be affected by this change. Here in Mobile SEO part 2, we will be focusing more on providing you with tips to help generate mobile redirects, improve SEO, and build on your ability to […]
If you don’t already know, this may come as a surprise to you. Google gives different search results to mobile phones than they do to desktop computers. Not only that, they will also serve search results based on the handset you are using. Lately, Google has been trying to algorithmically prioritize content that will work properly with […]
