Marketers are beginning to learn how to be more clever and refined with their marketing approaches. Recently, they have learned how to integrate responsive web design into their mobile marketing strategies to better benefit their email marketing. Mobile email has been a big subject for marketers in 2013 since mobile rates are continuing to rise. […]
Ideally, push notifications are a way for marketers to reach their consumers and customers with pertinent, well-timed messages. However, recently it seems as if push notifications are starting to wear out their welcome due to a number of issues concerning them. For one, they can become annoying or burdensome over time due to their ability […]
If you’re new to the mobile marketing landscape, choosing an SMS gateway provider can be tricky. Luckily, we’re here to help you out! For starters, an SMS service provider is a business entity which provides SMS messaging services, yet is not a mobile network operator. Your SMS service would act as the middleman between network operators and […]
Email marketers have, for awhile now, virtually ignored grandparents and the elderly. Why? Based on the simple theory that older people do not know how to operate modern technology that well, it would be hard to target them via email marketing. Seniors are often overlooked because marketers assume that they are too rooted in their […]
Recently, the department store chain JCPenney was able to use SMS marketing to its advantage and saw the great rewards and dividends it can bring. Their campaign, which started on February 7th, focused on reminding consumers of their pledge to consistently offer low prices. It was a part of a larger, multichannel marketing effort that […]
Every year when the Super Bowl comes around in early February, you are watching for one of two reasons. One, you’re a football fan and you’re looking forward to the biggest game of the year, or two, you are watching for the commercials. The $4 million commericials to be more specific. With such an expensive […]
Startling news has risen from the results of a mobile advertising report recently conducted by the CMO Council. Apparently, only 16% of marketers have instituted a mobile marketing strategy despite the fact that over 6 BILLION mobile subscriptions have been reported. That means that 86% of all marketing companies are failing to take advantage of over 6 billion subscriptions made by […]
White Castle has become another example in a long line of success stories involving companies who have implemented mobile marketing. Recently, they integrated a mobile campaign into their marketing strategy and have seen the robust returns mobile marketing can bring. They launched their SMS campaign using a Text2Crave service which, whenever customers are near or […]
A recent study conducted by The Association of National Advertisers (ANA) and MediaVest has revealed that an overwhelming 96% of marketers are currently using, or are planning to integrate mobile marketing into their marketing strategy. On top of this, 85% said they planned on increasing their mobile budgets in the near future. If it hasn’t been made apparent to […]
Before you and your business can fully take advantage of mobile marketing and all of its benefits, you first need to optimize your marketing endeavors to reach customers who are on the move. When you integrate your mobile marketing strategy, you should be able to easily flow between social media and your SMS campaign. In fact, […]
