Marketers traditionally have wanted to go after the largest markets they can find. However, taking advantage of niche markets, despite their smaller numbers, can be surprisingly profitable, especially if you do it right. This has become particularly true with mobile marketing. If you take the time to develop the proper niche mobile marketing strategy and […]
Mobile marketing has so many uses that it is hard to know where to start. Restaurants, bars, clubs, car dealers, movie theaters, and many, many more have already started taking advantage of mobile marketing and how it can drive traffic to your site and customers through your doors. No other marketing medium gives advertisers the […]
Any type of car dealership can benefit from SMS mobile marketing software. The power and scope of mobile marketing is unparalleled in the advertising world and gives car dealers the chance to market directly to their customers’ hands. Think about it, how many people do you know that have either a cell phone or a smart phone? […]
Most people see the average gamer as someone who is in college, male, and has all the latest consoles and gadgets. However, upon further review, this is actually a false perception. In actuality, according to the Entertainment Software Association, the average gamer (68% male, 47% female) is 30 years old, has a college degree, and […]
Everyone already knows that marketing has gone digital and it is never coming back. However, a lot of people are unaware that marketing is also starting to go local. A recent study conducted by BIA/Kelsey, an advertisement consultation firm, has discovered that spending on both local and mobile marketing is set to increase from $132.5 […]
The face of marketing is changing, and along with that, the face of retail and mobile marketing is also changing. With today’s newer, faster, and more efficient technology starting to be understood by the general populace, people are starting to use different methods to satisfy their consumerist needs. To put this into perspective, let’s size […]
According to a recent report from RadiumOne, 42.3 percent of customers would rather receive SMS-based mobile coupons than scan barcodes or use push notifications. The report, titled “Improving the Performance of Mobile Coupons”, found that 61,9 percent of people are using mobile coupons at grocery stores and retailers while51.5 percent of smartphone users choose to […]
According to a recent report from Millenial Media, spending on mobile marketing among 12 major vertical markets has risen steadily over the past few years. Actually, the money hasn’t necessarily risen as much as it has been pouring in to mobile marketing efforts. These verticals range from government services, retailers, and restaurants. In Millennial Media’s Smart Report, they took […]
With mobile marketing reaching new heights with the introduction of the smartphone, smart tablets, cellular data networks, and increased cell phone battery life, mobile marketing for real estate has become a growing trend within the real estate industry. Not only is the industry recognizing the need for mobile marketing, but customers and potential customers are […]
Mobile marketing is constantly changing, and companies and businesses need to adapt to these changes or they are playing a game with fire that they will not win. Luckily, there are ways for marketers to adapt to today’s continuously changing mobile market, and business to business (B2B) marketers are learning how to take advantage of […]
