A lot of people who are first getting into the mobile marketing industry ask: What exactly IS white label reselling? It’s a fairly common mobile marketing practice that has been around for awhile now, so we want to help newcomers learn about the concept of white label reselling and how it can benefit them. […]
Due to the aggressive growth of mobile devices such as smartphones and tablets in the last 5 or so years, mobile marketing has become an increasingly profitable and lucrative medium. The best part about this is that mobile marketing shows absolutely no signs of slowing down. Mobile use will only increase significantly in the coming […]
It seems like every year marketers and mobile marketers alike predict that THIS is going to be the year mobile marketing explodes. Yet, it seems like we are in a back in forth tussle between the future actually being upon us today, or are we still waiting on specific technological advancements to be made? Factually […]
If you haven’t noticed by now, mobile phones and mobile marketing is EVERYWHERE! Regardless of what direction you are looking at it from, mobile is taking over everything around us, and it’s not just affecting users. It’s also affecting companies and the overall way we do business, marketing, and go about our everyday lives. It’s […]
SMS marketing has become one of the more popular ways to market on mobile due to the fact that virtually every phone has SMS capabilities, even if it’s not a smartphone. SMS is also a great way to reach customers and potential customers in real time, directly to their hands. If you are trying to […]
The future of mobile marketing looks brighter than ever after the Mobile Marketing Association recently conducted a study which predicts that the mobile market will add over $400 billion in incremental output as well as close to 1 million new jobs by the year 2015. The study was not just meant to encourage spending on […]
Brand awareness is one of the most important things to keep in mind as a marketer. If people know and recognize your brand, especially if it’s instantaneously without effort like with the McDonald’s “M”, Nike’s “swoosh” symbol, or Apple’s “apple”, your success is virtually guaranteed. However, for smaller companies who do not have the big […]
By now, mobile marketing has become an established concept in the marketing field. Considering the first cell phone came out in 1973, and the first smartphone came out in 1992, there has been considerable time for marketers to figure out how to market on them effectively. However, as with anything else in today’s world, mobile […]
So you’ve decided you’re going to enact a mobile strategy. Now what? Sometimes developing a mobile strategy can be a lot to take in at once considering all the different decisions you will have to make. To help you with this, we have put together this handy guide to assist you while you are developing […]
In 2011, smartphone and tablet shipments finally surpassed that of PCs, over 900,000 Android devices are activated everyday, and the take rate of the iPad is literally the fastest ever documented in the electronics industry’s history. It has become vividly clear that the world has gone mobile, and anyone, anything, and any business that is […]
