If you are the CEO or owner of a business, or are in charge of your company’s marketing efforts, you are probably already aware of Facebook’s recent algorithm changes and how they are dramatically affecting the reach of your Facebook page. It used to be that you could market your products or service on Facebook […]
A majority of the articles we write are related to mobile marketing and how you can leverage mobile in your favor to promote your brand, product, or service. However, mobile offers so much more than just the power to market directly to the hands of your subscribers. You can also use mobile to improve communication […]
SMS marketing can be one of the easiest and most effective ways to reach and communicate with your customer base. By getting your customers to opt-in to your SMS marketing campaign, you allow your company or brand to send these people text messages offering special discounts, deals, and promotions. The beauty of these messages is that […]
Having a mobile website, or running an SMS marketing campaign, or just generally running a mobile marketing campaign at all allows you to communicate and build relationships with your fans and customers. One of the biggest benefits of conducting these relationships though mobile devices is the fact that mobile makes payments for the end user […]
If you are reading this article, odds are you already have a marketing plan in place for your business, or you are thinking about incorporating mobile marketing into your overall marketing strategy. The beauty of mobile is not only that it is incredibly cheap and easy to use, but you can also use it in […]
If you stop for a moment and take a look at the world around you, you’ll notice that the technological landscape and how people interact with it is a bit different than it was 20 years ago, 10 years ago, or even 5 years ago. Everywhere you go people are playing with their phones, fiddling […]
If you’re reading this, you are probably already aware of the multitude of benefits that SMS and mobile marketing offer. However, there are companies and businesses out there who try to take advantage of these selling points and turn it into a pyramid scheme that only benefits them and their company rather than their clients […]
Once you’ve decided that you would like to integrate a mobile marketing strategy into your overall marketing strategy, you will need to know how to choose an SMS gateway provider. Choosing a gateway provider can be a bit tricky, so we’ve put together this handy guide to help walk you through the process. This guide is much […]
You may have noticed that over the past decade mobile phones have quickly become the primary medium of communication for a majority of Americans. All you need to do is take a look around, regardless of where you may be, and you will see people of all ages and backgrounds looking at their phones, checking […]
Unless you have been living under a rock for the past decade, you are probably very aware of the fact that mobile devices including cell phones, smartphones, and tablets are almost literally everywhere now. It seems that wherever you go these days people are playing around on their mobile devices, regardless of where they may […]
