Why SMS Marketing Trumps EVERY Other Marketing Medium

To put it in its most subtle terms, SMS marketing has exploded over the last few years and is showing absolutely zero signs of slowing down. Industry experts are even forecasting astounding rates of growth in the coming months and years. Since we now are officially in the digital age, and everything and anything is available right here and right now, SMS marketing has risen to the forefront of establishing and maintaining loyal relationships with end users and customers. No other medium allows you the ability to communicate with your customers and prospects in real time and establish an ongoing dialogue with them.

Let’s take a look at the social and technological landscape right now. There are more mobile phones than televisions and desktop computers COMBINED in the United States, there are OVER 5 BILLION mobile subscriptions, and virtually EVERYONE with a cell phone has the ability to text. Simply take a look at any public gathering place and you will see a good amount of people on their phones, a majority of them probably texting. Look at your office, restaurants, schools, universities, the street, and anywhere else you can possibly think of. EVERYONE is on their phones. By leveraging SMS marketing, you would be reaching all of these people!

Where were we? Oh yes, numbers. Email has an open rate of less than 20%, Foursquare is only used by 4% of people in the U.S., and tweets are read by LESS THAN 1% of your followers. On the other hand, text messages have a ridiculous 95% open rate! On top of that, those SMS messages are read WITHIN 4 minutes! Why is this? Because people carry their phones with them EVERYWHERE they go. So by going mobile with your marketing campaign, you would be moving with your customers, instead of having to go and find them.

If you are using other forms of marketing, but are ignoring mobile marketing, then you are missing out on HUGE groups of people. As a result of missing out on those groups, you also miss out on all the traffic, sales, and revenue those groups would create for you and your company. The beauty of SMS is that it is low-risk and high-reward. SMS literally provides the lowest cost and the highest ROI of any marketing medium.

So if you’re looking to market effectively, but you don’t want to break the bank while doing so, then SMS marketing is your most logical option. This is why SMS trumps EVERYTHING. It is the ONLY marketing medium with the ability to reach such vasts amounts of people at such a low cost. You can launch an SMS campaign for pennies per text and almost immediately start to see the results. With today’s uncertain economy and companies and businesses nationwide tightening their wallets and purse strings, now is as good of a time as ever to launch an SMS marketing campaign for YOUR business. Don’t just sit there while all your potential prospects go about their lives not knowing who you are. Jump on the SMS bandwagon and bring those prospects through onto your website and through your doors!