What is White Label Reselling?

A lot of people who are first getting into the mobile marketing industry ask: What exactly IS white label reselling? It’s a fairly common mobile marketing practice that has been around for awhile now, so we want to help newcomers learn about the concept of white label reselling and how it can benefit them. To do this, we’ve put together this article to give you a basic rundown of the primary elements of any white label reseller. White label reselling can be a very profitable way to go about mobile marketing, so we want to show you what it is and how you can use it.

Simply speaking, white label reselling is turning around someone else’s products and services and offering those same products and services as your own, with your company’s brand, logo, and labeling. You would be paying a white label reseller host (the company who owns all of the products and/or services you will be offering), and relabeling all of it with your company’s logos and colors. The term “white label” derives from the image of an unmarked white label being turned around and placed on your company’s products and/or services so that the purchasers recognizes the product and/or service as your company’s, not the white label reselling host’s.

White label reselling initially started as a practice by grocery stores and supermarkets and has grown in popularity ever since. A lot of the more popular producers will offer their products and services absent of their labeling, so supermarkets can pick up those same products and services and resell them as their own. In fact, a lot of the popular brands you see at supermarkets today are white label resellers.

The best thing about white label reselling is that it allows the marketer to offer a wide-ranging array of products and services to clients without suffering the additional cost of the infrastructure associated with creating and then distributing the products and services. It essentially makes the whole process much easier and cheaper for the reseller.

Web Hosting 

Using a white label web hos, you will actually have the opportunity to start and run your own business. In fact, it will be much cheaper to act as a white label reseller than to buy all of your own products and services yourself since you will not have to pay near as much buying the same products and services from an established white label provider. Using white label reselling, you won’t have to concern yourself with things such as web servers, data center staff, server administrators, network connections, server support techinicians, and system and web server software licenses. This allows costs to be keep at a minimum while the reseller can make significant profit margins on the products and/or services they will be offering.

Here at Anchor, we already serve over 500 white label resellers, so we have extensive experience when it comes to white label reselling. With our easy to use software, expertise, unlimited support, unlimited training, and years of experience with the concept, we try to make it as easy as possible on the white label reseller to get their services and/or products up and running. We understand the hard work and dedication it takes to get your own company up off the ground, or introduce new services or products to an already existing company’s offering, so we value the fact that we can offer a service that can make the entire process much easier.