3 Simple Strategies to Fix Your Mobile Marketing Campaign

If you are a marketing or advertising company, then you probably spend a lot of time trying to answer this question; how can we increase sales? However, if you’ve never asked yourself that question, odds are your company is probably a fossilized after-thought, struggling to out run the giant meteor of extinction. Regardless, for those companies who ARE interested in increasing sales, the answer is EMBRACE MOBILE MARKETING!

A recent Pew Internet Study found that more than 50% of Americans own a smartphone and more than 30% own a tablet. Further research from Canalys shows that these numbers will only continue to increase.

Meaning, if you want TO INCREASE SALES, it is more important than ever to PERFECT YOUR MOBILE MARKETING STRATEGY!

The following are 3 strategies to save your mobile marketing campaign.

1. Do you know how your audience is using their mobile devices? If not, LEARN.

As a marketer, it is crucial to understand how people are using their mobile devices.

The best way to succeed at mobile marketing is to recognize that the “on the go” audience and the “at home” audience have different needs. Therefore, it is important to establish and implement different tactics for each.

2. An Apple is not an Orange, and a Tablet is NOT a Smart Phone. TREAT THEM DIFFERENTLY. 

According to Pew, the demographic for tablet users includes:

• Higher income households (Roughly $75,000 and upwards).
• Adults in their late 30’s to early 40’s.
• Individuals who have attained higher education (i.e college graduates).

Now, stop and consider the demographic for smart phone users. Chances are the word “everyone” just popped into your head. Just about every individual, ages 10 to 80, uses a smart phone.

Looking at that demographic. It is clear that reaching a tablet owner will require a different approach than that used to reach a smart phone owner. When it comes to advertising and marketing, it is important to steer away from the “one size fits all” mentality.

3. Not all advertising tactics are created equal.

Choose your advertising tactic based on the mobile device you are trying to reach.

The age-old idea of using broadcasting to PUSH your advertising messages onto the audience is dying out. Rather, companies need to embrace the PULL method; the idea that effective micro-target campaigns will result in the audience wanting to accept your message, yielding better results.

Marketers who ARE succeeding on the mobile front are learning their clients’ preferences, using information gained in real time, and producing authentic sales. The result is a much better, overall relationship with the client.

Use these tips to save your mobile marketing campaign. We promise you will not be sorry.