Mobile Marketing Statistics 2014 | 20 Stats That Will Shock You!

According to recent market studies by marketing research firm IDC, by the year 2014 smartphone shipments are projected to surpass 1 BILLION for the first time ever! This is just another astounding number in a long list of statistics that illustrate the recent smartphone and mobile device explosion. It is pretty apparent that the mobile market is larger than ever before, but a majority of people, and businesses, are still not fully aware of the sheer vastness of the entire mobile market and the opportunities it presents. Here, we have compiled thismobile marketing statistics 2014 list that will assuredly shock and surprise you and hopefully open your eyes and mind to something you were not aware of before.

Traffic

-Apple and Android make up over 75% of the smartphone market. (Tweet This!)

-30% of American consumers use mobile devices for shopping. (Tweet This!)

-80% of physicians use their mobile devices while they are at work. (Tweet This!)

-37% of consumers believe a majority of mobile sites are tough to browse. (Tweet This!)

-If your mobile site isn’t working correctly, 46% of those who visited your site will NEVER return again. (Tweet This!)

Email

-Mobile email readership peaks on Saturdays, but is at its lowest on Mondays. (Tweet This!)

-27% of ALL emails sent are read via mobile devices. (Tweet This!)

Social Media

-1.2 billion people use Facebook internationally with 168.8 million coming from the U.S. (Tweet This!)

-54% of all Facebook users access Facebook via their mobile devices. (Tweet This!)

-500 million people use Twitter internationally with 140 million coming from the U.S. (Tweet This!)

-60% of Twitter users access Twitter via their mobile devices. (Tweet This!)

-25 million people use Foursquare internationally. (Tweet This!)

-79% of desktop internet access is used for social activity while 91% of mobile internet access is used for social. (Tweet This!)

Commerce

-eBay’s sales have increased from $13 billion to $20 billion from 2012 to 2013. (Tweet This!)

-1 in 4 mobile users will redeem a coupon via a mobile device by 2014. (Tweet This!)

-A 48% increase in mobile payments is projected in the United States, increasing from $18 billion this year to $90 billion in 2014. (Tweet This!)

-24% of American tablet owners use their tablets to shop 2-3 times a month. (Tweet This!)

-20% of American tablet owners use them to shop more than once a week. (Tweet This!)

-12% of American tablet owners use them to shop every day. (Tweet This!)

-This year alone, mobile commerce will make up 15% of ALL eCommerce sales. (Tweet This!)

Advertising/Marketing

-Mobile advertising revenue is projected to increase from $9 billion last year to $11 billion this year. (Tweet This!)

-American mobile marketing will reach over $7 billion in 2013, and Google will take home over half of it. (Tweet This!)

-Facebook mobile ad revenue is expected to reach $1 billion this year. (Tweet This!)

As you can see, there are a lot of factors pointing towards not just continued growth of the mobile market, but that it is going to go through the roof! Mobile marketing has become imperative to any marketing campaign. If you do not choose to adapt your strategy and go mobile, we promise you that your business will suffer and your bottom line will be impacted dramatically. In fact, your company could very well just drop off the face of the map, especially if your competitors are adopting mobile marketing campaigns while you aren’t. It’s very simple, you have three choices: innovate and thrive, adapt and survive, or neglect and die. The choice is yours.