Mobile Marketing Trends 2014

It’s no secret that the mobile revolution is charging head first into the future, and with over 6.8 billion mobile phones being used globally, it is time to start considering your mobile marketing strategy. Here are some mobile marketing trends of 2014 that are sure to have you calling in the marketing team to switch gears towards a mobile marketing campaign.

Statistics to Consider:

• Email open rates increased 300% from 2010 to 2012. (Tweet This!)
• Ad revenue for mobile has quadrupled since 2009. (Tweet This!)
  
• 27% of people feel there is no benefit of text ads, 27% think they are fine, 29% like text ads as long as they have opted in, and 18% love text ads no matter what. (Tweet This!)
• 30% of companies use mobile coupons. (Tweet This!)

Email for Mobile

Email open rates increasing 300% is huge. This is brought on by the fact that over half of all email is opened on a mobile phone or device. So even if the email opened is just glanced at, it is still exposure for your company. It is also expected that email will change from a desktop PC focused channel to a mobile focused channel in 2014, further driving home the death of PC. Since the success of mobile email open rates, a shift in optimizing email marketing for mobile is expected.

Ads for Mobile

Ad revenue quadrupling since 2009 means the advertising world is yet again changing. Companies will continue to purchase ads on mobile as revenue continues to spike. Adapting to the times, new ad formats will emerge through social media channels such as Facebook, Twitter, and Pinterest who are already rolling out formats including in-stream ads and promoted Tweets. Soon to be gone, are the days of the 30 second mobile video. Expect 5-10 second video spots to increase in popularity as the production costs decrease with technology advances.

Text Ads

The jury is still up on mobile text ads. Are they beneficial? 27% don’t think so while 27% think they are fine, 29% like them as long as they opted to receive them, and 18% love text ads no matter what. In any case, there is no doubt more mobile marketing strategies are using text ads. They serve the benefit of reaching out to people who may otherwise not be reached through other outlets like social media or email. Everyone these days has their mobile phone with them at all times. Whether it be for emergencies or to have communication constantly available, people are easier to reach via mobile.

Mobile Coupons                

With 30% of companies using mobile coupons, this trend is sure to rise. In whatever form, people love coupons. Remember the suicide JCPenney went through when they got rid of coupons? I think it is safe to say that everyone learned from their mistake. Mobile coupons require less action from the consumer making them easier to use and less likely to forget at home. Industries already in on the trend include grocery chains, and clothing retailers.

Whether your company is just getting into mobile marketing, or have already embraced it wholeheartedly, it is time to strategize your mobile marketing for 2014. Keep these mobile marketing trends in mind while considering your next approach and remember that in order to stay up to date in the world of advertising, your company needs to adjust and adapt with today’s technology.