New Compliance Information for SMS Mobile Marketers

On August 1st, 2011 the CTIA (Cellular Telecommunications and Internet Association) will beginning audits on common short code resellers to make sure that they are in compliance with the MMA’s (Mobile Marketing Association) best practices. This video tells you everything you need to know to avoid penalties or suspensions of your common short code business or clients’ businesses.

Below this video you will find link to the compliance sheet issued by the CTIA and a link to the MMA’s Best Practices document.



Compliance Sheet Link:  http://www.anchormobile.net/CTIA.pdf

Mobile Marketing Association (MMA) Best Practices Document: http://mmaglobal.com/Consumer_Best%20Practices_6.1%20Update-02May2011FINAL_MMA.pdf