Mobile Marketing Predictions for 2013 “Here Comes the BOOM!”

Have you ever taken a quiz or a survey of any sort and they ask you a question pertaining to your “theme” song? For example, “If you were to pick any song and label it your theme song, which song would you choose?” I couldn’t even begin to tell you how many times I have been asked this question in the communications field. People like to know about you and believe it or not, your favorite song or “theme” song says more about you than you think.

For Mobile Web and Mobile media though, I believe if they were to pick a theme song they would choose a song by P.O.D. Many of you probably already know which song I’m talking about too. It goes a little like this… “Here comes the Boom! Ready or not, how you like me now?” Yes, Boom! by P.O.D. would be their theme song.

Yahoo! News recently released content titled “5 Predictions for Mobile Tech in 2013.” The first paragraph of this article states, “if denial isn’t just a river in Egypt, then mobile isn’t just a city in Alabama. And if 2012 proved one thing, it’s that there’s no denying mobile is the present and future of technology.” The article goes on to explain it’s five predictions, about brand wars (Apple vs. Samsung), “wearable” tech, flexibility, future of cameras, and “e-wallets.”

Here are a few predictions for the coming year:

-More than half of emails will be opened through a mobile device.

-Worldwide email accounts are expected to rise form 3.1 billion to 3.6 billion in just two years.

-Mobile devices will become the most common web access tool, passing up PC’s.

-80% of retailers will invest in mobile commerce.

-Every 2 seconds a sale on eBay comes from a mobile phone.

-Consumers will by over 230 million tablets, of those users 71% will be iPad users.

-Twitter will boost to over one billion registered users. 53% access through a mobile device.

-42.8% of marketing executives plan on increasing their mobile marketing spending budget in 2013

-31% of all mobile users have activated Foursquare and use it regularly.

-51% of Google+ unique views come from a mobile device.

-In 2011 there were a total of $241 billion mobile transactions, that number is expected to double by 2015.

Random Mobile Facts:

-Out of the six billion people in the world, 4.8 own a form of mobile device, while only 4.2 own a toothbrush. Really people?

-We interact on our mobile device 40-80 times a day on average.

-The United States has the greatest number of active iOS and Andriod devices (181 million) while China is second (167 million) and Great Britain is third with (35 million).

-China has the fastest growing mobile smartphone market. Grossing over 293% from 2011 to 2012.

-Mobile web access will overtake PC and continue their dominance.

Many have stated that 2009 to 2012 was ruled by the Social Media world, and now 2013 to 2015 will be known as the Mobile world. The rate at which the mobile industry is growing is outstanding, it’s almost at the point where it’s unheard of. The total amount of Internet traffic from mobile devices is around 10% right now, where in 2009 it was a measly 1%. Meaning mobile devices are popular and people are using and responding well with using a smartphone along with other devices that have access to web-based content.

With the rising mobile web usage the total number of Internet user’s globally will grow from 2 billion in 2010 to roughly 2.7 billion in 2015. An estimated 40% of the worlds population will then have access to the Internet’s vast amount of resources.

With the predictions provided how can we deny Mobile web it’s opportunity.