Blending Mobile Marketing With Social Media

Before you and your business can fully take advantage of mobile marketing and all of its benefits, you first need to optimize your marketing endeavors to reach customers who are on the move. When you integrate your mobile marketing strategy, you should be able to easily flow between social media and your SMS campaign. In fact, using both of them to your advantage will only multiply your success. If you know how to properly do this, your customers should be able to easily share and interact with your brand experience, therefore spreading the word about your brand. Remember, mobile marketing is the best way to keep your relationships with your customers alive well after their real-world interactions with your company. Not only will your customers appreciate you more, it will also naturally boost sales.

Starting out, you want to learn how to effectively integrate your mobile campaign into your marketing strategy. This means learning how to blend mobile and social media. Here are a few quick tips to help you get started.

Simplicity Is Golden

Social content and web content are NOT the same. This also goes for mobile content. For example, don’t just link your QR code to your Facebook fan page or your company’s home website. Even if you already optimized those pages for mobile, your content probably isn’t. Any mobile content you create needs to be easily accessible and easily shareable. If your content is not simple enough for the user, or good enough, you will not create the reaction you want from the customer. Remember, any mobile content needs to be SIMPLE, or else it will not work.

Remember That Your Customers Are MOBILE

If you forget this, you will LOSE the mobile marketing game. This is the single most important thing to remember when putting together a mobile marketing campaign. For this reason, mobile marketing experts are big on QR codes because of their quickness and efficiency. It’s a simple fact that taking a picture of something, or scanning something, is much quicker than looking up a Twitter handle, searching for a webpage, or finding a venue to check into on a location-based social network. Technology in the future will no doubt provide users with even faster ways to make their mobile devices interact with their surroundings, but for now at least, QR codes are the fastest and easiest way for on-the-go users to connect with you and your company.

Your Context MUST Determine Your Content

You want to ensure that your mobile content is useful to customers where they are. For example, you don’t want to offer a video in a location where customers can’t open and view it right away. However, you can modify your content to make it more applicable to your customers. An example would be offering location-specific coupons to customers to go with their purchases at the grocery store. So your coupons would be based on the region’s tastes and ingredients.

This Is Just The Beginning

You aren’t going to capture a customer simply because they bought something from you or they filled out one of your forms. Now you must interactwith the customer. Your mobile site is just one touch point in what should be a long line of interactions with the customer. Great mobile sites give users an enticing piece of content, then creates an opportunity for them to connect with the brand in a much more significant way through a different channel at another time. In Tim Hayden’s words, Chief Marketing Officer and founder of 44Doors, “Wow the hell out of them, then get them to take action.”

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Blending your mobile marketing campaign with social media can be tricky, but it doesn’t have to be. The key is to keep it simple, follow these simple steps, and you should be fine. A lot of the failures in mobile marketing do NOT happen because of the method. The method has worked for THOUSANDS of companies in EVERY industry you can think of. Failures happen because people try to do too much, not realizing that the best thing you can do is keep it simple and straightforward so your customers can easily understand you, as well as easily interact with you.